You see, usually after the launch of a brand new car or variant to the media and then to the dealers it is the customers and potential people that get invited to the next round of events. In the case of the all new Mercedes-Benz E-Class Coupe, long time Mercedes-Benz dealer Cycle & Carriage Bintang Bhd had invited their customers and a bunch of enthusiasts to a preview of the coupe at The Club, Saujana Resort in Shah Alam.
I suppose it is also a chance for the CEO of Cycle Carriage Bintang, Mr Wilfrid Foo (above) and VP of Sales & Marketing, Mercedes-Benz Malaysia, Mr Mark Raine ( seen below in the midst of introducing the E-Class Coupe's design & performance brief) to mingle with the customers and guests too.
Cycle Carriage Bintang has been a Mercedes-Benz dealer for 68 years and if you look at the efforts done to 'pamper' their customers and guests, you can see why. But they do not stop there as they still mention after sales every time we actually meet up with these people.
In terms of sales, and after sales capability, Cycle Carriage Bintang has 12 facilities across Malaysia of which 10 of them have service centres. This has allowed Cycle Carriage to be the largest dealer for Mercedes-Benz vehicles and the leading player in the Mercedes-Benz aftersales market within Malaysia. An impressive and extensive network that should be able to cater to the whims and fancies of the owners. Especially when it comes to after sales. That being said, they have the strongest Customer Satisfaction Indexrating in the Mercedes-Benz Malaysia Service Excellence Award 2016 which they hope to maintain obviously.
Anyway, back to the launch at Saujana, the guests there witnessed a detailed presentation highlighting the E-Class Coupe’s design and performance whilst entertained as well as being wined and dined. The guests also had the opportunity to get up close and personal with the Mercedes-Benz E200 Coupé AMG Line and E300 Coupé 1st Edition which were on display.
The launch party was part of Cycle Carriage Bintang’s nationwide launch of the Mercedes-Benz E-Class Coupé which includes similar events in Penang, Ipoh, Kuala Lumpur and Johor Bahru. But of course, what do you expect from a brand whose tagline currently is 'the best or nothing'?
Here is a short vid of the E300 Coupe taken at the recent media launch event
MEDIA RELEASE
CYCLE & CARRIAGE EXCITES FANS WITH THE ALL NEW MERCEDES-BENZ E-CLASS COUPÉ
Cycle & Carriage Fascinates Customers With The Newest Masterpiece of Intelligence
Shah Alam, 17 August 2017 – Cycle & Carriage Bintang Berhad (Cycle & Carriage Bintang) recently launched the all new Mercedes-Benz E-Class Coupé receiving an overwhelming response from its fans. The leading dealer for Mercedes-Benz vehicles in Malaysia treated customers and enthusiasts to an exclusive showcase, discovering the newest Masterpiece of Intelligence at The Club, Saujana Resort, Shah Alam.
“We are thrilled to bring the head-turning Mercedes-Benz E-Coupé exclusively to our customers. Cycle & Carriage is synonymous with the Mercedes-Benz brand. We have been a leading dealer partner for the brand for 66 years, and are deeply committed to deliver unparalleled first class customer experience. This is achieved by keeping our customers close and being attentive to their changing needs. Growing in tandem with the positive demand for Mercedes-Benz vehicles in Malaysia, Cycle & Carriage Bintang is actively investing and expanding its network and facilities to continue raising the bar in after sales care,” said Cycle & Carriage Bintang CEO, Mr Wilfrid Foo.
With an extensive network of 12 facilities across the country which includes 10 services centres, Cycle & Carriage Bintang has easily become the largest dealer for Mercedes-Benz vehicles and the leading player in the Mercedes-Benz aftersales market within Malaysia.
Emphasising on growing with the evolving needs of both new and existing Mercedes-Benz owners over the years, Cycle & Carriage Bintang continues to enhance its facilities and offerings nationwide. These range from minor to major tangible enhancements, including the incorporation of the new Mercedes-Benz Corporate Identity (CI) at all Autohauses, as well as enhanced service offerings such as the Mobile Retail feature that allows aftersales personnel increased face time with customers by moving Cycle & Carriage Bintang’s aftersales processes to a digital platform. As a result, Mercedes-Benz owners enjoy Cycle & Carriage Bintang’s signature first class customer experience wherever and whenever they drive into a Cycle & Carriage Bintang facility.
“In 2016, Cycle & Carriage Bintang was awarded all top three spots in the Mercedes-Benz Malaysia Service Excellence Award for our strong aftersales standards. And more recently, we received the top four highest Mercedes-Benz Malaysia Customer Satisfaction Index (CSI) ratings for after sales in the first half of 2017. These are clear indicators that we are moving in the right direction, and these achievements will continue to motivate us to do even better,” added Wilfrid.
Guests at the exclusive launch of the Mercedes-Benz E-Class Coupé by Cycle & Carriage Bintang were treated which included a detailed presentation highlighting the vehicle’s superior design and performance, entertainment and fine cuisine. Guests had the opportunity to get up close and personal with the Mercedes-Benz E200 Coupé AMG Line and E300 Coupé 1st Edition which were on display. Cycle & Carriage Bintang’s nationwide launch of the Mercedes-Benz E-Class Coupé includes Penang, Ipoh, Kuala Lumpur and Johor Bahru.
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