This is a small bit of news that I'd like to share. It may have already been picked up by other local automotive websites but it is interesting in some way in terms of the automotive industry here in Malaysia. Perodua has sold 250,000 Axia compact city cars to date and counting since it was launched in 2014. And going strong. It could already be 255,000 by the time I finish typing this article.
This is a heck of a lot if you consider that the car is mainly for local sales and hardly exported. Maybe a few here and there to Sri Lanka, Mauritus and other small nations but the bulk of the Perodua Axia's sales come from good ol' Malaysia. Say that out of that 250,000 some are repeat buyers or those that by fleets of Axia for rental. That would still leave a couple of hundred thousand individuals who own this car here. Amazing isn't it?
The Perodua Axia was launched in 2014 and a facelift of the model was introduced in January this year. The Peninsular Malaysia price for the new Perodua Axia variant begins from RM24,900 for the Standard-E (manual) to RM42,900 for the Advance (auto). So it is very affordable. Many actually buy as convenient transport to and from the market, the places of worship or simple for the ease to run around town in one.
The Axia is somehow the correct size for this purpose and this too explains its popularity. Of course, as per the piece of news below, sometimes you get lucky when you buy something. Like the teacher Puan Isma over here; she gets her name immortalised in the Malaysian car industry in some ways.
MEDIA RELEASE
Teacher is the proud owner of the quarter million Axia
Alor Setar, 7 Aug: Little did Puan Isma Nurul Farhana binti Ishak, (31), knew that her
booking of a Perodua Axia two weeks ago would land her the 250,000th unit sold in
Malaysia.
In a simple yet meaningful delivery ceremony here on 5th August 2017, Puan Isma,
her husband, Encik Ismail Din (42), and their son, Isma Abdul Hadi Ismail (4 years
old) were presented a mock key, a bouquet of flowers and a small token for being
the lucky customer
.
“We are very impressed by the Perodua Axia. We borrowed and drove the car to
Cameron Highlands earlier this year and we are amazed at how stable, fuel efficient
and good looking the car is,” Ismail Din said.
The family, which resides in Pulau Langkawi (which is a tax free zone) chose the
Perodua Axia as their best choice among other brands.
“Even in Pulau Langkawi, the Axia is popular with the locals and international
travellers alike,” Ismail said.
The Perodua Axia is powered by a VVT-I engine which is able to travel up to
22.5Km/L in Eco-Driving mode. The Axia has also been awarded a 4-star rating by
ASEAN NCAP (the New Car Assessment Programme for Southeast Asian
Countries) which is on par with international safety standards.
“We are happy yet humbled by the overwhelming response by the Malaysian public
for Perodua in general and for the Axia in particular,” Perodua Sales Sdn Bhd
Managing Director, Dato’ Dr. Zahari Husin said.
“In just over 3 years, we have delivered a quarter of a million Axias, which is a
significant milestone for us,” he said.
Dato’ Dr. Zahari said that the 250,000 mark also demonstrates the confidence
Malaysians have in the model’s quality, reliability and safety.
“This endorsement is a testament from all Malaysians about the Axia’s offerings, not
just from an affordable standpoint but also on its overall offerings, which include
quality and most of all safety,” he said.
The Perodua Axia was launched in 2014 and a facelift of the model was introduced
in January this year.
The Perodua Axia (Standard) comes in Ivory White, Glittering Silver, Ebony Black
and Midnight Blue. The SE and Advance Version variants have two (2) additional
colours compared with the Axia Standard-G; which are Solid Sunflower Yellow and
Metallic Lava Red.
The Peninsular Malaysia price for the new Perodua Axia variant begins from
RM24,900 for the Standard-E (manual) to RM42,900 for the Advance (auto).
“Apart from being the lucky quarter millionth customer, Puan Isma is also in the
running to win a Perodua Myvi under the 12-year anniversary promotion which is
running between 1 July and 31 October 2017,” Dato’ Dr. Zahari said.
To be eligible for an entry in the “Myvi 12 Iconic Years Anniversary” promotion, a
person could either buy a new Perodua vehicle at an authorised Perodua sales
outlet or service a Perodua vehicle (with a minimum spending of RM300) or trade in
any car with Perodua. (Terms and conditions apply).
“We welcome everyone to visit our sales or service outlets nationwide to participate
in this amazing deal as well as be a part of the Perodua family,” Dato’ Dr. Zahari
said.
- End
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