After being in operation for the past couple of months, the Audi Centre Setia Alam has been officially opened. The new Audi Centre in Setia Alam, Selangor is one which will cater for Audi customers located in the central region of Peninsula Malaysian. It has been designed as a 4S ( Sales, Service, Spare Parts, Body and Paint shop) centre and it is therefore a one-stop shop for all things Audi.
The new Audi Centre Setia Alam has almost 60,000 sq ft of space to play with. The centre features the current Audi Corporate Identity which features the Audi Terminal architecture concept where all the fittings, furnishing and equipment comply to the standards fixed by AUDI AG. The multi-million Ringgit investment follows Rimau International's appointment as dealer, and a part of the Audi retail and service network in Malaysia.
Markus Schuster, Head of Audi division in Malaysia said, “This year, we have expanded our model portfolio in Malaysia to include the latest range of SUVs; from the compact Q2 to the full-size Q8. We also introduced a whole new family of premium large sedans, which are the Audi A6, A7 Sportback and the Audi A8 flagship limousine. Working with our partners, we will continue to enhance the experience for Audi fans throughout their journey with our brand.”
“The opening of Audi Centre Setia Alam is a milestone for us as an Audi dealer in Malaysia and is our first partnership outside our home market. With the increased capacity in our brand new facility, we are now even better equipped to serve our customers,”added Masamitsu Kakoi, Managing Director of Rimau International.
The new Audi centre should enhance the Audi network a tad bit. Right now, the premium brand needs more outlets to better handle customers throughout the central region (which usually is where the most premium car brands sell their cars in Malaysia). More touchpoints and more brand awareness is always a major requirement to push the sales of premium vehicles. It is that customer experience that is paramount in this segment. With this new centre, Audi Malaysia has a total of three showrooms and four service centres for the central region.
The Audi Centre Setia Alam is located at No. 22A, Persiaran Setia Dagang, Setia Alam, Seksyen U13, 40170 Shah Alam, Selangor Darul Ehsan. The service centre is open Monday to Saturday from 8:30am to 5:30pm. The sales showroom is open daily from 9:30am to 6:30pm.
For more information, visit www.audi.com.my. or you can contact Audi Centre Setia Alam at 03-33626555
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