Naza Kia Malaysia, the official distributor of Kia automobiles in Malaysia, together with their dealer, Raza Motors Sdn Bhd has officially opened their latest sales and service outlet in Kota Bharu, Kelantan. This brand new 3S centre is the latest addition to Naza Kia's growing Kia network. The new outlet is part of the brand's push towards better customer satisfaction as well as meeting increasing market demands for Kia cars on the East Coast.
The new Kia Kota Bharu 3S centre costs Raza Motors close to RM1 million in total investment. It is a 3,500 square foot 3S centre with a showroom that can display five cars, a service area with two service hoist bays that can service up to 100 cars per month and it has a customers Lounge, meeting rooms, surau (prayer) facilities, parts storage room and washing bays. It is located along Jalan Sultan Yahya Petra, in Kota Bahru.
Raza Motors have also stated that they intend to add a body and paint shop to the centre in the next three years or so. Once this happens, it would be convinient for Kelantan based Kia customers who need bodywork or painting to get their cars done by an in-house Kia trained technician.
Other key details is that according to Naza Kia, the new outlet has a sales target of 18 units per month. We may say that the number is small, but the brand is continuing to position its dealer networks and provide them with the required support to ensure the brand has very good customer experience with exceptional new sales vehicle delivery and quick turnaround time for after sales service.
Aside from the Kota Bharu outlet, Naza Kia will also be continuing our ongoing network enhancement exercise throughout Malaysia, especially in their major markets like the Klang Valley, up North in Penang and down South in Johor / Melaka. The company is preparing to have a total of 6 new outlets in the Klang Valley, Northern region, Southern region, East Coast and Sabah & Sarawak.
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