Mercedes-Benz Malaysia's (MBM) had their 1st Quarter Performance Review earlier today. This was held together with the Malaysian launch of the Mercedes-Benz A-Class Limousine or Sedan (we shall talk about that in another article). So in terms of the first three months of 2019, MBM basically kept its number one premium vehicle sales spot with a total of 2,944 vehicles delivered to its customers.
L to R - Mark Raine, Vice President, Sales & Marketing MBM & Dr Claus Weidner, MBM President and CEO in front of the newly launched Mercedes-Benz A-Class Sedan
Other important figures was that Mercedes-Benz Services Malaysia has a RM2.8 Billion financing portfolio. This is a 2% increment over the same period in 2018. In terms of customer services, MBM serviced over 40,000 vehicles in the first quarter of 2019, which is a 13% increment over the same period in 2018. As more people buy new Mercedes-Benz vehicles, the growth in servicing also goes up with it.
Now going into detail, MBM had introduced five new variants in the 1st quarter of 2019. There are the Mercedes-Benz E200 SPORTSTYLE Avantgarde, the E 300 Exclusive, E 350 AMG Line, the GLC 300 Coupe and the GLE 450 AMG Line. With these launches, the brand offers more variety to its customers, MBM is also pushing through its first rate customer experience by offering their customers more variety with the best service and best customer experience. A more holistic and total experience is what the brand is aiming for.
MBM President and CEO, Dr Claus Weidner said, “At MBM, we place high importance in offering the right mix of product and services to our existing and new customers. Our customer-centric approach will continue to provide our customers with the best service and the best customer experience. This includes continue to honour our brand promise through the various formulated service packages to ensure that our customers enjoy ultimate peace of mind throughout the entire ownership life cycle of their vehicles.”
In terms of the vehicles sales numbers, Mark Raine, Vice President, Sales & Marketing said, “We remained as the number one premium market leadership position with a total of 2,944 vehicles delivered to customers in the first quarter and a best-ever sales in March with 1,334 vehicles. This was a direct contribution from the exceptional financing offer coupled with a comprehensive service packages offered.”
In terms of Financial Serives, the 1st quarter of 2019 also saw Mercedes-Benz Services Malaysia (MBSM) recording a financing portfolio of over RM 2.7 billion with an increase of 0.3 billion of year-to-date growth. In terms of numeral ratio, MBSM financed four out five Mercedes-Benz vehicles sold and 50% of them were insured by MBSM.
Servicing was also very strong with over 40,000 vehicles serviced in the first quarter of 2019. This was a 13% increase compared to the previous year. The positive growth volume of vehicles serviced is attributed to the extensive network of 35 dedicated dealerships nationwide and the number of Mercedes-Benz vehicles sold over the past three to four years.
Commenting on MBM’s outlook for the year ahead, Dr Weidner said, “We will continue the momentum in the first quarter of 2019. We are indeed looking to introduce more upcoming premium products and we will be sharing more information in due time.”
Aside from the usual comments, one thing to note about MBM is that they are always quick to react in terms of sales forecast. The company always seems to push ahead but they do tread carefully and are willing to face whatever situation if and when they are required to do so. From what I have noticed, they have been quick to respond to the recent situation in terms of hybrid vehicles and the government's stand on them. This is why you have seen them switch from hybrids to more conventional drivetrains within a short span of time.
I believe that proactive thinking is why the company is where they are today.
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