Millennium Welt has been appointed as BMW Group Malaysia's newest representative for the BMW Motorrad brand in Kuantan and the East Coast Region of Peninsular Malaysia. Millennium Welt is a familiar name when it comes to BMW here in Peninsular Malaysia. The company is already the BMW, MINI and BMW Motorrad in Seremban as well as a representative of the BMW brand in Batu Pahat and Kuantan, where it now adds the motorcycle sales arm of BMW there.
As such, Millennium Welt Kuantan, which was opened in 2016, now offers a wider range of products and services consisting of BMW and BMW Motorrad models, as well as MINI Service. Having the sales and service of BMW automobiles and BMW Motorrad under one roof, Millennium Welt Kuantan would be able to communicate a more focused brand identity to the market. This also enables BMW to serve its customers more efficiently through a more streamlined channel.
Millennium Welt Kuantan operates from the 28,000 sq ft showroom facility, capable of displaying up to five BMW vehicles and eight BMW Motorrad motorcycles. The showroom is located at 32, Jalan Teluk Sisek, 25000 Kuantan, Pahang.
At the BMW Group Malaysia’s 8 th Dealer Awards ceremony held earlier this year, Millennium Welt took home 13 awards, including the BMW Excellence Club Award.
Speaking about the dealer appointment, Mr. Harald Hoelzl, Managing Director and CEO of BMW Group Malaysia said, “We see great potential for growth in the East Coast for premium motorcycles and Millennium Welt has been a valuable partner for us in delivering the promise for BMW premium experience to our customers in Kuantan. We are confident they are the choice dealership to help us further cement our position in the region, now extending the impeccable premium experience to motorcycle enthusiasts in the East Coast as well.”
BMW Motorrad sees the East Coast as a place of potential for BMW Motorrad expansion in terms of customers and sales.
Mr. Owen Riley, Head of BMW Motorrad Malaysia, meanwhile said, “With Millennium Welt Kuantan’s appointment, we look forward to welcoming more riders from the East Coast region to Make Life A Ride. The East Coast of Peninsular Malaysia with its great windy roads down the coast is perfect for motorcycle riding but more importantly, the area delivers over 50 motorcycles annually and has the potential to grow steadily year on year.”
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