Volvo Car Malaysia officially launched the Volvo Batu Pahat together with its newest dealer, AJ Premium Motors Sdn Bhd yesterday, the 7th of July 2018. This brand new 3S centre (Sales, Service and Spare Parts) will allow Volvo to enhance its customer experience in the Southern Region of Peninsular Malaysia. There is now more options and greater access to the Volvo brand for those residing in and around Batu Pahat, Johor.
Lennart Stegland, MD Volvo Car Malaysia with Jacky Ong, MD AJ Premium Sdn Bhd
This latest 3S centre is part of Volvo Car Malaysia sales and aftersales transformation programme. Volvo Car Malaysia’s network has grown from four to now nine dealerships, including Volvo Batu Pahat, with more dealerships slated within this year.
Lennart Stegland, Managing Director of Volvo Car Malaysia said, “There is growing interest for our models in Malaysia and we are actively setting-up dealerships in strategic areas around Malaysia to better service this need,”
Stegland adds that the sales and aftersales transformation programme is not just about expanding Volvo’s dealership network but also to improve the competency level of its current dealerships to better service its growing customer base.
“It is an absolute requirement for all new dealerships to adhere to the Volvo Retail Experience (VRE) standards, consistent with our dealership standards in Europe. It is not just an aesthetical guideline but also dictates the level of service rendered in our dealerships,” said Stegland.
These days, manufacturers see the that the overall customer experience in car ownership is important. It is also about the total package from sales and aftersales which will keep customers to a brand. Having dealerships in strategic locations as well as having fully equipped service centres are important as this portrays the first major touchpoints in customer relations and experience. Volvo Car Maalysia is slowly expanding their network to ensure the services go hand in had with the sales.
Volvo Batu Pahat is built in adherence to VRE and it is fully-equipped service centre with 2 service bays. Volvo's presence in Batu Pahat makes it more convenient for owners from the surrounding areas of Muar, Kluang and Segamat to service their cars or for prospective customers to view new Volvo models.
The 3S centre, like all the latest Volvo Car showrooms, features a Scandinavian-inspired ‘living room’ where customers can relax in the cosy ambience filled with warm lighting and clean air while being attended by a sales representative or while waiting for the vehicles to be serviced.
The Volvo Car Showroom in Batu Pahat, Johor opens from 9:00 am till 6:00 pm on Monday to Saturday and from 11:00 am till 5:00 pm on Sundays and Public Holidays. Do contact 07 4312222 or you can e-mail the Branch Manager, Mr Patrick Teo, at patrick@ajpremium.com if you have enquiries.
Volvo Car Malaysia and AJ Premium also delivered the first car sold through the dealership to their customer
No comments:
Post a Comment