Wednesday, July 25, 2018

Michelin Launches The MICHELIN Primacy 4 For South East Asia


Michelin recently launched its  latest  generation tyre - the MICHELIN  Primacy  4. This premium high performance but comfort oriented  tyre is engineered by Michelin to  provide lasting  safety  and  excellent wet and dry performance in both  new  and  worn  states, throughout  its  entire  life cycle as well as being a quiet riding tyre.  


Michelin  commissioned  TÜV  Rheinland  Thailand  Limited to  test  new  and worn * MICHELIN Primacy 4 tyres  on  wet roads,  as  well  as  new  and  worn  tyres  of  other premium brands. This explains the launch in Thailand, and they used a Honda Accord as the test mule.

According to TUV Thailand,  the Michelin Primacy 4 tyres  on wet roads braked  2.5meters shorter  when  new,  and  5.1 meters shorter  when  worn when compared to  the  other premium brands.  TUV Thailand also  found  that  worn Primacy 4 tyres  brake  1.8meters  shorter than brand  new  tyres  of some  other  premium  brands**.  So basically Michelin decided to use an external party to substantiate their claims this time around. 


According to Michelin, the  new  MICHELIN  Primacy  4 comes  with  two  innovative  technologies that took  3  years to  design. The EverGrip™  Technology is the first of the two. This  consists  of  two features - new thread design that provides increased  water  evacuation  space  by  50% for wet  grip as the  tyre wears down with  use and  a  new-generation rubber compound, which by  bonding rubber and silica  more strongly  and  evenly together–provides uniform energy  dissipation  upon  contact  with  the road,resulting in better  grip  on  wet  roads,  even  when  the tyre is worn down.

Then, the  2nd-Generation  Silent  Rib  Technology features inter-locking  bands to minimize deformation  of tread blocks. This  reduces air  pumping  sound  effects for a more silent ride,  and  provides better  shock  absorption in  response  to road  obstacles  for  a  more  comfortable ride. So this new tyre is indeed Michelin's high performance comfort tyre which complements its sportier Pilot Sport range of tyres.

The MICHELIN  Primacy 4 is already on sale and will be  available  in  64  sizes,  from  15-to  18-inch diameter, offering  fitments  for  popular  vehicles  such  as the  Toyota Camry,  the  Honda  Accord, the  BMW  3  and 5-series, Mercedes  E  and  C  classes,  and  other premium vehicles. 

It will be  available  at  ‘TYREPLUS’  and  Michelin’s authorized  dealers  across  the  region.  

Notes
*WORN  condition:  tyres  tested  at  2mm  remaining  tread  depth.
**Wet  braking  test  80  to  0  kph,  conducted  by  TÜV  Rheinland  Thailand  Ltd,  on  Michelin’s  request,  in  1H  2018,  on  dimension  225/50R17  on  Honda  Accord.  Comparing  NEW  and  WORN  Michelin  Primacy  4  versus  fourother  premium  brands  oftyres  (figures  represent  the  average  of  the  4other  premium  brands).  
Reference:  TÜV  Rheinland  Thailand  Ltd,  Technical  Report  No.  1203053370  001



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