Malaysian compact car manufacturer Perusahaan Otomobil Kedua Sdn Bhd (Perodua) and its fully-owned subsidiary Perodua Sales Sdn Bhd have been formally certified by SIRIM to the latest (2015) versions of the ISO (International Organisation for Standardisation) 9001 and 14001 standards. This new milestone emphasises the company’s commitment to customer satisfaction and also its environmental responsibility.
The ISO 9001 certification is an ISO standard whereby an organisation must comply with quality best and common practices in their work processes, with the aim of improving customer satisfaction in every sense. It is about having a standard work practice, all of which is cataloged and practiced throughout the the organisation.
As for ISO 14001, this standard focuses on environmental standards, which is extremely important these days if we all want a sustainable and conducive environment to live, work and play. With the best practices as followed by this ISO 14001 standards, Perodua basically ensures that it is committed to providing clean and safe work environment whereever they are based.
Perodua President and Chief Executive Officer Datuk (Dr) Aminar Rashid Salleh stated at a certificate presentation ceremony held today at Perodua’s headquarters in Sungai Choh that SIRIM’s ISO recognition means a lot to Perodua as it reinforces their vision of becoming a regionally competitive player and demonstrates their strive for continuous improvement.
Also present at the ceremony was SIRIM QAS International Sdn Bhd Managing Director En Mohd Azanuddin Salleh, who presented the certificates to Perodua Sales Sdn Bhd Managing Director Dato’ Dr Zahari Husin.
Perodua first adopted ISO standards way back in 1998. ISO 9001 was extended to Perodua sales and service branches in stages from 2005 where the company basically standardised the customer experience across the board. All Perodua branches are also currently ISO-certified.
In terms of total ISO certification upgrades, Perodua has successfully undergone one ISO 14001 and three ISO 9001 version upgrades, including this latest round of certification. This time it covers a total of 39 sales and 55 service branches nationwide. Aside from that, 35 departments under Perodua Headquarters are also certified under this certification process.
“The demands of the market and industry never stop changing, and it is essential that we constantly update our standards and procedures to adapt and respond to those changes. Only if we remain relevant to our customers can we exceed their expectations. With this certification upgrade, we hope to further reduce the satisfaction index gap between us and other recognised international players.” said Datuk (Dr) Aminar.
Datuk (Dr) Aminar also mentioned that Perodua will also extend these standards totheir business partners, be they dealers or suppliers in the near future.
“We will ensure our business partners and suppliers comply with green practices as required by ISO standards, including the sourcing of materials in environmentally friendly ways,” he added.
Besides taking customer satisfaction and environmental management to new heights, ISO practices have also led to improvements for Perodua’s internal processes and communications, as well as customer deliveries, amongst many others.
Some history on what ISO 9001 & 14001 came about...
First introduced in 1987, ISO 9001 is one of the world’s most widely-used quality management systems, with the latest 2015 revision expanding the requirements to include risk-based thinking.
ISO 14001 was born in 1996 and concerns environmental management and pollution prevention. The latest ISO 14001:2015 revision brings additional emphasis on leadership, strategic planning, proactive initiatives and even communications strategies.
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