Wednesday, May 02, 2018
‘HAVAL Rocks The Town’ Tour Kicks Off At the AEON City Mall Last Weekend.
Last Sunday, the 29th of April, Go Auto Sales Sdn Bhd, the official distributors of HAVAL here in Malaysia officially launched the ‘HAVAL Rocks The Town’ Tour at the AEON Mall, Shah Alam. The event was held in conjunction with the Company’s ongoing REIMAGINE Campaign. The HAVAL Rocks The Town tour is a means for this somewhat new brand to bring forth more brand awareness to Malaysians. The campaign will see roadshows where the Haval H1 compact crossover and the larger H2 SUV travel on roadshows where there will be contest and prizes for those that visit the tour.
So far, they have put on quite a show at the AEON Mall in Shah Alam, with special appearances by local celebrities, Aedy Ashraf who has been appointed as ambassador for the Haval H1 compact crossover and Rozita Che Wan, the Haval H2 model ambassador.
Aside from the guest appearances, the HAVAL Rocks The Town tour had other fun and family based activities. These include Catch the Haval Hollerz photo contest, Haval Carocks which is a karaoke contest where those participate to upload the video on the Instragram and Facebook and those will the most likes will be able to be the monthly winner.
The big one however is the Haval Movez dance competition which is open to all dance enthusiasts where contestants can join the competition as a group or as a solo performance. These will all be held at shopping malls during HAVAL’s ongoing roadshows. Participants will stand a chance to win RM500 at all eight preliminary rounds and RM4,000 cash prize at the Final Dance Off.
In addition to the above, during the HAVAL mall roadshows, additional activities such as Haval Kidz Colouring Contest, Photo contest with our Haval SUVs, performances by clowns are available to entice the public during the roadshows .
“Our REIMAGINE campaign, just began recently with HAVAL Rocks The Town tour last weekend where our crew, called Haval Hollerz roam the roads of Kuala Lumpur and had fun activities with the public through the karaoke contest in our H2 and the same time they will be able to checkout both our H1 and H2 models in person. In a way, we’re bringing our SUVs to you and hope that any potential customers will reimagine their dream car,” said Dato’ SM Azli SM Nasimuddin Kamal, Executive Director of Go Auto Group.
“We are definitely looking forward to the Campaign and invite everyone to be kept up-to-date with our locations on our facebook page or through our microsite, to see our SUVs and participate in our activities. Once again, HAVAL’s goal is to create awareness so Malaysian has the opportunity to own SUVs at competitive prices especially with the current ongoing promotions we are offering. Through these offerings, I’m certain our range of SUVs can definitely meet customers’ needs,” Dato’ Azli added.
Basically, keep an eye out for Haval's roadshows. Prizes await you aside from the chance to view their vehicles and test them out. Yes, there will be test cars made available if you are interested in trying them out too.
For more information of reimagine campaign visit HAVAL’s microsite http://reimagine.haval.my/ for details on the campaing and also roadshow schedules.
CFO of GO Auto Sales Mr Meor with Rozita Che Wan