The thing about large companies is that most of the time they usually react slowly due to their size. Like lumbering super sized oil tankers, they could take months or even years to make a business decision to turnaround. But occasionally, they react like a speedboat and can turn almost instantly. Like the all-new BMW X4 sports SUV, or what they like to call SAV for Sport Activity Vehicle. They've actually come up with a whole new model just three years after the original X4 was launched. A total model change in three years is usually unheard of most of the time.
The previous generation BMW X4 was initially announced in 2013 as a concept car and was formally launched at the 2014 New York International Auto Show with sales starting in Spring 2014. By late 2017, BMW had actually unveiled the new second generation X4 and sales have started at the end of March this year. Why so fast you might ask?
Well, industry pundits say that the X4, which is basically the X3 in a sleeker coupe-crossover form had its arse whooped by its rivals. Closest rivals included the Porsche Macan, high spec Range Rover Evoque variants and the Mercedes-Benz GLC 250 Coupe. Somehow, buyers actually noticed that the previous X4 was quite an ugly brute...and kept away prompting BMW to react quickly. I must say that I have never heard of a model change happening as fast as this new X4. It is an automotive industry wonder.
Anyway, expect it to arrive on our shores very soon. BMW Group Malaysia have always been very fast in terms of new car launches. I also think that this new X4 looks better than the old. Not by much thought.
Go look through some photos for comparison. Meanwhile, here is the BMW X4 infographics for you to go over this Sunday evening.
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