INDUSTRY RECOGNITION FOR MERCEDES-BENZ MALAYSIA’S PUBLIC RELATIONS PROGRAMME
‘Going Beyond Boundaries’ Awarded Bronze in Corporate Branding Category
Petaling Jaya, 2 November 2016 – Mercedes-Benz Malaysia’s corporate public relations programme received the Bronze award in the Corporate Branding category at the 2015/16 Malaysia PR Awards held in Kuala Lumpur recently. The entry titled, ‘Going Beyond Boundaries’, was submitted by Centriq PR Sdn Bhd, the premium German marque’s public relations consultancy.
Commenting on the achievement, Centriq PR managing director, Jacqueline Arnold, said, “Public relations programmes are only successful when supported by the C-level, and we have that from Mercedes-Benz Malaysia. These awards are the result of teamwork; of consultancy and client working together seamlessly as one unit, coupled with the best chemistry.”
Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner, applauded the team on the achievement. “We recognise the value of public relations. This campaign was part of our strategy to raise awareness about Mercedes-Benz Malaysia’s commitment to the Malaysian market and leadership in the premium segment, be it through products or customer experience excellence. The campaign has certainly proven successful, and this award is an added bonus. It is even more meaningful as Mercedes-Benz celebrates our 130! Years of Innovation this year. I congratulate the team, and thank them for their dedication and enthusiasm,” he said.
A firm believer in the power of positive energy, Arnold praised the Mercedes-Benz Malaysia account team for their dynamism and diligence. “I am so happy for the team. We are privileged to have clients who value the strategic function of public relations and to have good working relationships with them all. The team works so hard and enjoys what they do. They truly deserve the recognition. These awards definitely motivate us to do even better. We love our clients and will continue doing our best for them,” she said.
The Malaysia PR Awards is the industry awards organised by the Public Relations Consultants’ Association of Malaysia (PRCA Malaysia), an organisation dedicated to fostering public relations excellence, to recognise successful campaigns of organisations and PR Consultancies, as well as individuals that define the cutting edge of work in the public relations arena.
About Centriq PR
First established in 1993, Centriq PR is an independent public relations consultancy that produces winning public relations campaigns for clients. Its core services include strategic PR counsel, developing messaging strategies, designing stakeholder engagement programmes and media management. As part of impression management, Centriq PR creates and implements PR programmes for corporate and marketing communications, issues management, crisis communications, and communications audits. The firm also specialises in media and crisis communications training. At Centriq PR, clients are centric to everything we do. Our strength lies in our keen enthusiasm, attention to detail, and dedication to finding strategic and new communications solutions to help our clients tell their stories and meet their business objectives.
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