Ford and SDAC Elevate Customers Experience with Third Annual
World Cup Challenge
KUALA LUMPUR, Malaysia, 24 Nov. 2016 – Ford together with its local distribution partner
Sime Darby Auto Connexion (SDAC) continue their commitment to enhance customer service
experience in Malaysia with the third annual World Cup Challenge, a skills competition that
recognises and rewards sales consultants for their knowledge and skills in providing world-class
“The World Cup Challenge reflects Ford’s investment in developing the skills of our people
through intensive trainings as well as provides a platform for our sales consultants to sharpen
their skills and knowledge in delivering world class experience to our customers,” said Bagus
Susanto, managing director, Asia Pacific Emerging Markets, Ford Motor Company.
This year’s World Cup Challenge saw the top 15 sales consultants across Malaysia – winners of
the regional challenge from the Northern, Southern, Central, East Coast and East Malaysia
regions – compete for a chance to take home cash prizes.
Sales consultants were evaluated based on how they manage relationships with customers and
ensure their satisfaction, customer service levels, knowledge of Ford vehicles and ability to
explain their features, functions and benefits.
“The quality of the customer service experience we provide is just as important as the quality of
our Ford vehicles. We are proud to have our dedicated employees recognised through the
World Cup Challenge,” said Syed Ahmad Muzri Syed Faiz, managing director, Sime Darby Auto
The World Cup Challenge was held at Sime Darby Auto Connexion, Petaling Jaya 2 (SDAC
PJ2), Ford’s new state-of- the-art showroom and service centre, located just off the Federal
Highway, opposite the current SDAC PJ dealership.
Winners on the day were:
Winner Ms. Ezyanti Bt. A. Razak Capital Intertrade
1 st Runner-up Mr. Kevin Nicholas Rajagopal SDAC Juru
2 nd Runner-up Mr. Kenny Siew Kok Wai SDAC Petaling Jaya
# # #