Tuesday, May 24, 2016

INDUSTRY NEWS: Hyundai recruits former design head of Bentley Motors


Hyundai Motor announced that the world-renowned designer SangYup Lee, former Head of Exterior and Advanced Design at Bentley, will become the Vice President of Styling at Hyundai Design Center starting from this June 2016. I believe this shows Hyundai's commitment to build better looking cars. And maybe add more pizzazz to the Hyundai design. 


I do think Peter Schreyer, who is the overall design chief in Hyundai-Kia automotive now has another very capable creative individual to help him in coming up with innovative design and styling. The reason for this recruitment is surely to push Hyundai's GENESIS premium car brand and with a designer from Bentley, things are certainly going to go in the right direction.

PRESS RELEASE
Hyundai Motor Recruits World-Renowned Luxury Car Designer SangYup Lee

 World famous luxury car and sports car designer SangYup Lee will play a leading role in

design strategy, direction and innovation

 The most successful Korean designer in the global automotive industry will help the

GENESIS brand establish its own design identity and enhance design competitiveness

May 20, 2016 - Hyundai Motor announced that the world-renowned designer SangYup Lee, former

Head of Exterior and Advanced Design at Bentley, will become the Vice President of Styling at

Hyundai Design Center starting from this June.

Building on his past experience of designing various top-notch luxury cars, Lee will be in charge of

design strategies and directions and lead design innovations in areas of interior and exterior

design, color and materials of Hyundai Motor and GENESIS with Senior Vice President Luc

Donckerwolke.

“The innovative design and surprising growth of Hyundai Motor has always made me proud as a

Korean while I worked overseas. Now, I want to contribute in creating world-leading automobile

designs for both Hyundai Motor and the GENESIS brand,” said Vice President SangYup Lee.

“Vice President Lee has proven himself as one of the world’s best automobile designers in the

global platform. His design philosophy to pursue new challenges and innovations matches the

DNA of Hyundai Motor,” said Senior Vice President Luc Donckerwolke.

SangYup Lee is well known as a famous Korean star designer in the global automotive industry.

After graduating from Hongik University Department of Sculpture in Korea and Art Center College

of Design in California, Lee began his career at Pininfarina and Porsche Design Center. In 1999,

Lee joined General Motors and designed concept cars such as Camaro Concept Vehicle which

converts into the iconic Bumblebee in the movie Transformers and Corvette Stingray Concept

Continuing his career, Lee joined Volkswagen Group of America as Chief Designer in charge of

Volkswage, Audi, Porsche and Lamborghini design. Since the end of 2012, he has been the Head

of Exterior and Advanced Design at Bentley Motors Limited.

-Ends-

No comments: