(Standing from L-R) Mr. Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres and Mr. Shubhro Ghosh, Group Head - ASEAN, Middle East & Africa, Apollo Tyres
(front middle) Mr. Victor Siew, Divisional Head - Malaysia, Apollo Tyres
Apollo Tyres have officially set up shop in Malaysia. The tyre maker, Apollo Tyres Ltd is an international tyre manufacturer with manufacturing units in India and the Netherlands where it is more famous for the Vredestein brand. The company markets its products under its two global brands – Apollo and Vredestein. Apollo would be known to those who have bought the Volkswagen Polo 1.6 hatch and sedan (now Vento). Most of the Polo 1.6's had Apollo tyres fitted on them. This is because we basically received our CKD kits from Volkswagen's plants in India.
After a successful milestone set in Thailand and Indonesia, Apollo Tyres, the leading tyre major, today has announced their new presence in the Malaysian market with the setting up a new office in Malaysia, Apollo Tyres expands its footprint in South East Asia as they targets to become the leader in the replacement tyre market. The company is building a complete team of sales and service personnel to service the Malaysian customers. It looks like they are keen in entering the lucrative truck and bus replacement tyre market by the looks of things.
Personally I have tried the Polo hatch with Apollo tyres and they seem to work fine as what they are offering - a decent entry level tyre. If the price for their tyres is right, I think a new player in our tyre market is always a good thing for the consumer. More choice means more competition which means better pricing for the consumer. With that, I welcome Apollo tyres to Malaysia.
Apollo Tyres zooms in on Malaysia
Sets-up an office and a team in the country to better service the customers
Kuala Lumpur, Malaysia: After making its presence felt in Thailand and Indonesia, leading tyre major, Apollo Tyres today announced the setting-up of its office in Malaysia, which is the third largest automotive market in the ASEAN region. Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA region), Apollo Tyres Ltd inaugurated the company’s Malaysian office in the presence of select Business Partners and company officials.
Subsequent to setting-up its sales & distribution hub in Bangkok for the ASEAN region, Apollo Tyres has been increasingly focusing on expanding its footprint in South East Asia. The company is targeting a bigger share of the pie in the Malaysian replacement tyre market, which has an annual capacity of 580,000 truck-bus radials and 9.5 million passenger car tyres. Apollo Tyres is building a complete team of sales and service personnel to service the Malaysian customers.
Speaking on the inauguration of the Malaysian office, Satish Sharma, President, Asia Pacific, Middle East & Africa, Apollo Tyres Ltd said, “Over the past 2-3 years we have been making steady inroads into the Malaysian market as this is a pivotal market for our growth in the region. Our product range fits well with the Malaysian consumer requirements and with the support of our key distribution and retail partners in Malaysia, we have been able to penetrate most of the key replacement tyre market segments. Now that we have a foothold in
Malaysia, we believe it is the perfect time to step up our focus in this market with the establishment of the Apollo Tyres’ Malaysian subsidiary.”
With one of the best road infrastructures in the entire ASEAN region, Malaysia has above 90% radialisation levels in the commercial vehicle segment. Apollo Tyres, with its Apollo Endurace range of truck-bus radials, which has already received high acceptance from Malaysian customers, is keen to further establish the Apollo brand at the top tier of the truck-bus radials market. Similarly, Apollo’s passenger car tyres portfolio is capable of servicing nearly 90% of the Malaysian car tyre market, which is currently, one of the largest in the ASEAN region.
“The setting-up of this office, and a legal entity, in addition to accelerating our revenue growth in this market, will also bring us closer to the Malaysian customers and help us better meet their requirements across the entire spectrum of applications,” added Satish Sharma.
(ends)
About Apollo Tyres Ltd
Apollo Tyres Ltd is an international tyre major with manufacturing units in India and the Netherlands. It is setting up a new manufacturing facility in Hungary. The company markets its products under its two global brands – Apollo and Vredestein. Apollo is a leading brand in India and Vredestein is a premium brand in Europe. The company’s products are available in over 100 countries through a vast network of branded, exclusive and multi-product outlets.
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