World’s First Genesis Studio Opens in Hanam, South Korea - Hyundai strengthens its new standalone luxury brand at home

 Hyundai is slowly making its Genesis luxury automotive brand into its own special standalone luxury brand. It will open its first dedicated "Genesis" brand space or studio as it is called, inside a newly built cultural complex called ‘Starfield’ in Hanam, 30km east of Seoul on September 9, 2016. 

INDUSTRY NEWS: Hyundai recruits former design head of Bentley Motors

Hyundai Motor announced that the world-renowned designer SangYup Lee, former Head of Exterior and Advanced Design at Bentley, will become the Vice President of Styling at Hyundai Design Center starting from this June 2016. I believe this shows Hyundai's commitment to build better looking cars. And maybe add more pizzazz to the Hyundai design. 

Genesis G90 - Hyundai's latest, and greatest flagship

Hyundai has unveiled the Genesis G90. This big boy is Hyundai's luxury flagship that is sold under the separate Genesis brand. The G90 will be competing at the top of the premium luxury car segment with the likes of the BMW 7 Series, the Mercedes Benz S-Class and the Lexus LS400. 

Industry News: Hyundai Motor’s Genesis and Tucson Earn IIHS Top Safety Pick+ Awards

Hyundai Genesis premium sedan and the Hyundai Tucson SUV have won the 2016 Insurance Institute for Highway Safety TOP SAFETY PICK+ awards over in the U.S. of A. 

All-new Hyundai Genesis achieves global sales targets sooner than anticipated

Slightly intriguing news, this is. Hyundai's all-new Genesis premium sedan has been making waves. This second generation Hyundai Genesis has achieved its sales target 10 months sooner than the previous model and 100,000 of it has been sold since its launch in November 2013, which is just 18 months ago. 

The car was recent launched here in Malaysia in just a few weeks ago and is therefore a new player in the field of luxury cars sold in Malaysia. It has to be quite good as there has been some brand acceptance, especially in the American midsized luxury sedan category (midsized in America is actually quite big here - the Genesis is sized in between a BMW 5 series and the larger 7 Series).