According to the Malaysian Automotive Association, the country's Total Industry Volume (TIV) for vehicle sales will drop from around slightly over 600,000 to about 400,000 due to economic slowdown forced globally by the COVID-19 pandemic. This will be something to monitor closely as now, Malaysia is coming out from the Movement Control Order (MCO) period and people are now going back to work, albeit in a different, more social distanced way. We are now getting the first reports of sales figures and the first is Perodua, which has closed the month of May 2020 with 7,886 cars sold, bringing its year-to-date (YTD) sales total to 52,920 units.
This is quite promising. Especially when the sales figures were during the MCO and after the Chinese New Year holidays which usually brings a slowdown in sales. Against an estimated YTD total industry volume of 129,401 units, it nets Perodua a 41% YTD market share.
Of course, at the same time, it does show a slowdown as if the monthly sales are going to be 8,000 or 10,000 or so units per month for Perodua from now onwards, the company will not be able to reach the 240,000 sales numbers of last year, 2019. Now also note that Perodua still holds over 40% of the TIV, so the overall percentage of sales to each player remains the same like in was last year (by average guess-timation - if that is a word).
So yes, the slowdown and lockdown has hit the industry, but Perodua does seem to have a handle on things. They are, after all, one of the most adaptable companies in the Malaysian automotive industry.
“The ongoing COVID-19 situation has had a significant impact on car sales in Malaysia over the past two months, but we are thankful that in just three weeks since we restarted operations nationwide, we have managed to come close to the level of our March figures pre-Movement Control Order (MCO),” said Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad.
Making up the May sales tally were 2,612 Myvis, 2,028 Axias, 1,820 Bezzas, 950 Aruz and 476 Alzas. Perodua managed to sell 8,601 cars in March before the MCO came into effect on the 18th day of that month.
In terms of Perodua sales and after-sales, business has gone back to nearly as usual, with the usual social distancing based operating procedures in place.
“In this age of social distancing and heightened hygienic awareness, the role played by personal transport becomes all the more important. Vehicles are still needed for short, quick trips out for household essentials, and e-hailing drivers have begun using their vehicles to deliver goods instead of just transporting passengers.Perodua cars are very suitable for such purposes, being compact, affordable, fuel- efficient, dependable, spacious and easy to drive,” added Dato’ Zainal.
“We thank all our valued customers sincerely for their loyalty and support. We will continue working hard to ensure that all your motoring needs and wants are met as soon and as safely as possible. We believe we will be able to fulfil our outstanding as well as new orders in a timely manner,” he added.
Now do note that if you are one of those who are not financially affected by the pandemic slowdown, it could be a good time to grab a Perodua. The company has some festive discounts still going on and you may actually save some money getting one right now.
Throughout June, Perodua’s Meaningful Raya campaign is offering special cash redemptions of up to RM1,300 for the Aruz and selected Myvi variants, while buyers of other models will get a RM300 e-voucher that is redeemable for the purchase of selected parts and accessories at any authorised Perodua service centre.
“Please visit any of our sales outlets nationwide, adhering to all health and safety measures in place, and speak to our friendly authorised sales advisors to find the perfect Perodua model for you,” said Dato’ Zainal.
No comments:
Post a Comment