Sunday, March 24, 2019

Camel Power Malaysia Launches the Camel Power Battery - Largest Battery Manufacturing Plant in Malaysia to Open by June 2019 Creating New Jobs for People in Kuantan

Camel Power Malaysia, is a newly established Malaysian arm of the Camel Group Co. Ltd from China. This is a company that manufactures and distributes automotive batteries to a full range of automotive batteries for cars, trucks, buses and agricultural equipment. It has decided to officially launch the brand here at the recent Automechanika Kuala Lumpur 2019 exhibition at the KLCC Convention Centre. Aside from launching the Camel Power brand here, the company also took the opportunity to announce the ongoing construction of the Camel Power manufacturing plant in Kuantan, Pahang. Once completed it is slated to be the largest automobile battery manufacturing plant in Malaysia.

Camel Power batteries are designed around a a unique structural design and also stringent manufacturing process for longer battery life.The battery is designed according to the polarity requirements of the OEM (Original Equipment Manufacturer) customer standard and adheres to the standard, ensuring the battery works well with the whole vehicle and resulting in better matching and higher work efficiency. Over in their homeland of China, Camel Power have a large chunk of the OEM market with more than a third of the market as theirs.

The company intend to capture a large part of the Malaysian OEM customer market here and has already been appointed as a vendor to supply Proton X70 batteries as well as future models.  During the launch, PROTON presented Camel Power with a Letter of Acceptance as an appointed vendor to supply Camel Power batteries. This is most likely down to their large local investment here with that new plant and also familiarity of Geely, PROTON's JV partner in terms of Camel Power's quality over in China

Camel Power has big plans for its manufacturing facility here. Once completed, it will be the largest automotive battery producer here in the country and it will be the centre for its South East Asia and Oceania battery production. The facility is estimated to be fully operational in June 2019 and it will be capable of producing all of Camel Power's local and export needs for the South East Asian, Australia and New Zealand automotive industries. 

Liu Changlai, Chief Executive Officer of Camel Group Co. Ltd said “We are proud to be the largest automobile battery manufacturer to be built here in Malaysia.With the manufacturing plant, we are looking at an estimated production of 5 million batteries annually.In addition to that, we are expecting to provide 600 employment opportunities for the east coast region once operations fully commence in June 2019,”

“Camel Power is also currently in discussions with local automobile manufacturers and assembly plants to create strategic collaborations which will support localisation plans in the near future. As we continue to focus on sustainable growth locally, Camel Power is looking at investing a total of USD150 million.” he added.

Camel Power aims to work closely on the domestic car plan, bringing the latest environmental protection technology and batteries into Malaysia whilst promoting the development of the automotive industry. The interesting thing for us to see here is that Camel Power will bring in USD150million by setting up the plant here. That's a lot of Foreign Direct Investment here and note that the 600 employment opportunities created will have a spillover effect in and around the manufacturing plant - from the families to the secondary businesses surrounding the area. This is good news to the people of Kuantan. More jobs is always a good thing.

The launch was held at Kuala Lumpur Convention Centre and was attended by Liu Changlai the Chief Executive Officer of Camel Group Co. Ltd; Shao Pei Jian, General Manager of Camel Group Hong Kong Investment Trading Co. Ltd; Harvey Jiang, General Manager of Camel Power Trading MalaysiaSdnBhd; Jerry Xue, General Manager Camel Power Malaysia Sdn Bhd; Haji Hamizan Bin Osman, Senior Director, Group Technical Procurement of Proton Malaysiaas well as Zahirul Ishak, Director of Transportation Technology Division, and Steven Cheng Seng Hock, Deputy Director of Foreign Investment Promotion Division from Malaysian Investment Development Authority.

Head over to for more information of the brand.

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