Isuzu Malaysia has reported that it has maintained their No. 1 position as Malaysia's preferred commercial vehicle (CV) brand for 2018. According to overall sales figures recently released by the Malaysian Automotive Association (MAA) Isuzu Malaysia had ended 2018 with total combined sales of 6,036 units of trucks from the various segments.
In their official press announcement, Isuzu Malaysia has stated that it leads the Commercial Vehicle automotive segment by 584 units against their main competitor. I wonder which brand this may be.
Koji Nakamura, Chief Executive Officer of Isuzu Malaysia Sdn Bhd said that this achievement would not have been made possible without the unyielding support and top-notch services rendered by Isuzu Malaysia’s skilled dealers and workforce as well as having loyal customers.
“Despite facing market saturation, Isuzu Malaysia managed to surpass sales volume of well-known brands due to the tremendous effort put in by all parties involved. Dealer activities saw great improvements through various aftersales plans and measures, aside from timely fulfillment through the Isuzu Service Centre (ISC).” said Nakamura.
“Heading towards the 2019 target, Isuzu aims to be more ‘proactive’ in identifying new possibilities. We will move towards better support and greater cooperation between internal key divisions, to maximise business opportunities and enhance dealer development activities.” added Nakamura.
Aside from the above, Nakamura also stated that the strategy for Isuzu Malaysia remains the same, which is to ensure that customer satisfaction always comes first. This customer-centric strategy can be achieved by handling customers’ needs with great care and consideration, aside from providing excellent after-sales services. These value-added services as crucial in times of intense market competition and economic uncertainties.
The commercial vehicle industry should be competitive as always this year. Everyone is pushing for a more customer oriented experience. This is the extra bit needed especially when 2019 seems uncertain for many businesses due to a challenging business climate. With the push by the made in China commercial vehicles in recent years, we can see the need for the value added services that Japanese brands like Isuzu are now championing. It is because of this extra bit, that we should see Isuzu fend off these new challenges.
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