The thing about large companies is that most of the time they usually react slowly due to their size. Like lumbering super sized oil tankers, they could take months or even years to make a business decision to turnaround. But occasionally, they react like a speedboat and can turn almost instantly. Like the all-new BMW X4 sports SUV, or what they like to call SAV for Sport Activity Vehicle. They've actually come up with a whole new model just three years after the original X4 was launched. A total model change in three years is usually unheard of most of the time.
