Monday, July 31, 2017

Ultra High Performance Michelin Pilot Sport 4 S launched for the South East Asian market - replaces the Pilot Super Sport tyre

It was only during the 4th quarter of last year that Michelin launched the Michelin Pilot Sport 4 here in this region. I even attended the Malaysian launch and found that tyre to be one heck of a consistent and grippy tyre. Now, Michelin has launched a new and improved Pilot Sport 4 - the Michelin Pilot Sport 4 S. But this isn't a replacement for that tyre...

...The Pilot Sport 4 S is actually a replacement for the Michelin Pilot Super Sport, making this Michelin's flagship UHP tyre of sorts, sitting above the PS 4. This latest PS 4 S tyre is an ultra high performance tyre specially designed for performance and handling. It also adds improved braking in wet and dry and is designed to be durable too. 

It is now available for the Malaysian market. The ultra-high-performance MICHELIN Pilot Sport4 S is now available in Malaysia to fit rims 19 inch and above, priced starting from RM1,100 and distributed across TYREPLUS and MICHELIN outlets nationwide. 

Michelin did the regional launch of the tyre at the Sentul Circuit in Bogor, Indonesia, with invitees from Malaysia, Singapore, Indonesia & Brunei.

The MICHELIN Pilot Sport 4 S is the latest addition to the MICHELIN Pilot Sport tyre family, designed for the road, on-track approved.

Bogor, 28 July 2017 - Michelin, the leading innovative tyre manufacturer, is launching MICHELIN Pilot Sport S to support better and safer mobility. This latest product is an ultra-high-performance tyre specially designed to provide maximum driving pleasure for sports car and premium sedan drivers, who prioritize performance and safety. MICHELIN Pilot Sport S is designed with technologies that improves performance and superior handling capability, shorter braking distance in wet as well as on dry road, and optimized durability for longer usage.

Titled “MICHELIN Passion Days”, the launch event held on 28th of July 2017 at Sentul Circuit in Bogor, Indonesia, aims to provide the invitees from Malaysia, Singapore, Indonesia & Brunei the opportunity to test MICHELIN Pilot Sport 4 S on the track and experience its performance first hand. The tyre is officially launched for the Malaysian market today to replace the MICHELIN Pilot Super Sport, which is widely recognized as the industry-leading ultra-high-performance tyre for original equipment and replacement applications.

Designed for sports car and premium sedan, the MICHELIN Pilot Sport 4 S offers unparalleled driving pleasure, thanks to its exceptional steering precision and directional stability. It provides maximum performance and safety on all surfaces due to its optimized tread footprint which grips the road in all situations, even in the most extreme conditions.

Pascal Nouvellon, Michelin Regional Director for Indonesia, Malaysia, Singapore and Brunei, highlighted that, compared to the MICHELIN Pilot Super Sport, the new MICHELIN Pilot Sport 4 S has faster dry grip and handling lap time, brakes shorter on dry pavement, brakes shorter on wet pavement, and lasts longer with on-road usage.

“The new MICHELIN Pilot Sport 4 S is the result of a unique know-how developed by engineers passionate about their work that redefines the standards of the category. Adapted for driving at the highest levels on road and on track, it has already positioned itself as the best in its class,explained Pascal.

“Michelin is involved in several motorsport disciplines worldwide, and uses this competitive environment as a laboratory for development of future tyre technologies, which are then used in the development of its production tyres. The confidential testing data that is collected during races on tyre technologies and new rubber compound formulas, enables Michelin’s engineers to continue to push the envelope of tyre performance.

The new MICHELIN Pilot Sport4 S is crafted through a high-precision process, a unique know-how, and the perfect gesture of Michelin experts. It advances simultaneously several criteria on the same tyre – including Œ High Level of Reactivity with ultra-reactive tread pattern design that adapts continuously to the road for optimized traction;  Excellent Steering Control with the ‘Dynamic Response’ technology that ensures optimum transmission of steering instructions onto the road through a hybrid belt of aramid and nylon;

Ž Exceptional Dry Grip and Improvement of Wet Braking with the bi-compound technology using a novel hybrid elastomer on the outer side for dry grip, and a new mix of compounds with specific ‘functional elastomers’ and silica on the inner side to provide excellent wet grip and braking;  Premium Touch Finish with velvet effect that creates a variety of black contrasts on the exterior sidewall, giving premium visual appearance; and  Deep Rim Protector to provide protection for all kinds of wheels.

The ultra-high-performance MICHELIN Pilot Sport4 S is now available in Malaysia to fit rims 19 inch and above, priced starting from RM1,100 and distributed across TYREPLUS and MICHELIN outlets nationwide.

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