MICHELIN Malaysia Launches the MICHELIN Pilot Sport 4 SUV - New Flagship Tyre for SUVs

MICHELIN Malaysia officially launched the MICHELIN Pilot Sport 4 SUV recently. This is their new flagship tyre for for high performance, premium Sports Utility Vehicles (SUV) and it is essentially the tyre that replaces their Latitude series in some ways which should still be on sale. The MICHELIN Pilot Sport 4 SUV was developed with excellent longevity, remarkable braking performance, dynamic handling and a comfortable driving experience in mind.

Ultra High Performance Michelin Pilot Sport 4 S launched for the South East Asian market - replaces the Pilot Super Sport tyre

It was only during the 4th quarter of last year that Michelin launched the Michelin Pilot Sport 4 here in this region. I even attended the Malaysian launch and found that tyre to be one heck of a consistent and grippy tyre. Now, Michelin has launched a new and improved Pilot Sport 4 - the Michelin Pilot Sport 4 S. But this isn't a replacement for that tyre...

Tyre Launch & Test: MICHELIN PILOT SPORT 4 is Launched -& we get to try it out!

 Mr Pascal Nouvellon, MD Michelin Malaysia (middle) with Mr Putu yudha, Marketing Manager Michelin Malaysia (right) with Bibendum the Michelin Man at the launch (yes, that white tyre fella)

Michelin has launched the ultra high performance MICHELIN Pilot Sport 4 here in Malaysia. The Pilot Sport series of tyres have been been one of the tyres that have been the choice of driving enthusiasts globally. This time, the new Pilot Sport 4 improves on its predecessor. It offers more innovation and technology that would increase every aspect of performance and safety for drivers seeking that ultimate drive.