Wednesday, July 19, 2017

Happenings: Goodyear's Tour of the Klang Valley During This Festive Season - Educating Consumers on Tyre and Car Maintenance for Road Safety Awareness

Goodyear Malaysia had recently organized a roadshow of sorts in the Klang Valley (going to a few pasar/ bazaar Ramadan), providing free tire and 10-point car service checks, as well as distribution of the Goodyear Hari Raya Thoughtful Pack (of which consist of the Goodyear Basic Tire Maintenance Booklet - or Tyre for those of us using UK English). The main aim for all of this (even the goodies in the Hari Raya packs) is to remind drivers the need to be safe on the roads.

The recent ‘Op Selamat 11/2017’ (the road safety operation conducted by the Royal Malaysia Police) concluded that number of fatal accidents and deaths dropped by 12% and 14% respectively. This is quite a drop but there are still fatalities. The report arising from the operation stated that most accidents were attributed to human error and that this finding are consistent with what the Malaysian Institute Road Safety Research (MIRORS) revealed in 2016. So you folks out there be aware of this and take note the next time you start driving or riding on the roads.




Anyway, the Goodyear Basic Tyre Maintenance Booklet is reproduced here for your benefit.



PRESS RELEASE
Educating Consumers the Importance of Car Maintenance to
Be Safe On the Road

SELANGOR, 19 July 2017 – The recent ‘Op Selamat 11/2017’ concluded that number of

fatal accidents and deaths dropped by 12% and 14% respectively, citing “self-destructive

factors”, negligence and carelessness as one of the causes. In 2016, the Malaysian Institute

Road Safety Research (MIROS) also revealed that 80.6% of accidents were attributed to

human error while 19.4% were attributed to road and vehicle conditions. Reminding drivers

the need to be safe on the road, Goodyear Malaysia organized a tour in Klang Valley,

providing free tire and 10-point car service checks, as well as distribution of the Goodyear

Hari Raya Thoughtful Pack.

The initiative is part of Goodyear’s Better Future, the company’s corporate social

responsibility (CSR) efforts focused on promoting and improving safety in the communities

where the company operates, through an array of road safety community engagement

programs.

“This year, we wanted to engage fellow Malaysians in a more personal manner, where we

visited bazaars and had conversations with the patrons, reminding everyone how important it

is to have their vehicles and tires checked regularly, besides abiding the traffic law designed

to protect us”, said Ben Hoge, Managing Director at Goodyear Malaysia Berhad.

“As tires are the only component that comes into contact with the road, we have designed a

mini basic tire maintenance booklet providing essential information on what to check on a

regular basis. We all have a role to play to ensure road safety for everyone, so that all of us

can look forward to a memorable Hari Raya celebration month.” he added.

Consumers can also download the booklet content (images below) as a guideline to ensure

their tires are checked and safe on the road.

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