BMW Group Malaysia Achieves Record Breaking Performance for its BMW
iPerformance vehicles in Malaysia.
Premium automaker on track to assemble and deliver the highest number of BMW Hybrid
vehicles with eDrive Technology in Malaysia and the World.
performance for its portfolio of BMW iPerformance vehicles in the first half of 2017.
Mirroring the ongoing success of the BMW Group for its electro mobility vehicles worldwide,
BMW Group Malaysia delivered over 2300 units of the BMW 330e, BMW X5 xDrive40e and
the newly introduced BMW 740Le up to the month of June 2017.
Since the introduction of the first BMW Hybrid vehicle with eDrive Technology with the BMW
X5 xDrive 40e at the end of June 2016, the premium automaker has already delivered over
3200 units of the vehicle in the country, charting a share of over 44% of its total volume mix in
the country, the highest in the world. The current world average is at 3% while in the Nordic
countries, the figure is at 14%.
Mr. Han Sang Yun, Managing Director and CEO of BMW Group Malaysia said, “Malaysia is
leading the way! The growth and take up rate of the BMW iPerformance vehicles here
indicates that Malaysians are ready for the newest technology in the automotive industry and
the BMW Hybrid vehicles with eDrive Technology are the best offerings for customers to get
into vehicles that are not only dynamic and beautifully designed but are also responsible and
frugal in terms of fuel consumption and CO 2 emissions.”
The sales performance of the BMW 330e have been very successful in that more than 60%
of BMW 3 Series delivered in the country currently are of the BMW iPerformance model.
Meanwhile, over 40% of the BMW 7 Series variants delivered were of the only recently
introduced BMW 740Le xDrive.
Driving its product portfolio of BMW Hybrid vehicles with eDrive Technology further forward,
BMW Group Malaysia have also prioritised on infrastructure and mobility services in its
strategy to make electric driving a more comfortable and convenient experience and a daily
Han added, “To create a new dimension and experience of Sheer Driving Pleasure and
vehicle ownership in the premium segment, we must also look at ensuring necessary
infrastructure is made available to support the new technology. This is what increases
consumer confidence in the viability of plug-in hybrid vehicles and eventually electric vehicles
in the future.”
Referring to BMW Group Malaysia and GreenTech Malaysia’s partnership to offer the
premium automaker’s new plug-in hybrid vehicles customers in the country access to its
ChargeNow mobility services via the ChargEV platform, Mr. Han said, “To date, there are
more than 200 ChargEV stations available nationwide and this will continue to grow to a
target of 25,000 ChargEV stations by 2020. We are pleased to share that over 600 BMW
Plug-in Hybrid Vehicle owners have also signed up for the BMW ChargeNow program on the
ChargEV platform. This is another confidence on the progress of the take up of these new
technologically advanced vehicles and Malaysian’s move in adopting electro-mobility will
continue to be positive.”
With ChargEV playing a pivotal role in encouraging the adoption of Electric Vehicles and
Plug-in Hybrid Vehicles, BMW Group Malaysia is also expanding the accessibility of charging
stations through its network of authorised dealerships. Only recently, Seong Hoe Premium
Motors, the premium automaker’s representative in the state of Melaka installed a dedicated
BMWi Wallbox at the Holiday Inn Melaka with another similar project in progress at The
Equatorial Melaka due in the month of August. In East Malaysia, BMW Group Malaysia’s
premium partner Regas Premium Auto Sarawak will also be installing two BMWi Wallbox
solutions at CityONE Megamall in Kuching, the first public charging infrastructure in the state
The BMW ChargeNow service is offered as part of the BMW 360° ELECTRIC program for
customers of the BMW i8, BMW 330e, BMW X5 xDrive40e and BMW 740Le xDrive. The
convenient mobility service makes every day on-the- go charging a seamless part of owning a
BMW i or BMW Hybrid vehicle with eDrive Technology. Using the ChargeNow card also
grants straightforward access to partner charging stations like ChargEV, where customers
can enjoy 24/7 support and access to all charging locations on ChargEV’s growing network.
To sign up for the BMW ChargeNow service, customers can visit