Friday, February 03, 2017

Industry News: PROTON appoints a new CEO for Proton Edar

Proton has appointed the dapper looking chap in the photograph above as the new CEO of its sales and marketing arm, Proton Edar Sdn Bhd. Mr Abdul Rashid Musa replaces outgoing CEO Mr Rohime Shafie effective 1st of February 2017. Prior to this appointment, he was the Chief Technical Officer of PROTON where he held several portfolios, including being instrumental in the development of the four new models in 2016 (the Perdana, Persona, Saga and Ertiga). 

Rashid has close to three decades of experience in the automotive field, with involvement in various automotive projects and organisations (from the DRB-Hicom assembly plant(s) in Pekan, Pahang to even Honda in Melaka). He graduated in 1989, with a Bachelor Degree in Mechanical Engineering from the University of Malaya (a time when most Malaysian qualification was actually worth its weight in gold). According to Proton, Rashid was involved not just in areas of manufacturing, research & development; and management, but he is also a strong advocate of passenger safety and has given talks in the education of passenger safety and importance of regulations on safe vehicles in the country. 

Prior to this appointment, he was the Chief Technical Officer of PROTON where he held several portfolios, including being instrumental in the development of the four new models in 2016. He sits on the Board of several PROTON subsidiaries and was previously the head of several companies for within DRB-HICOM Group. 

I have met Rashid many times over the past few years. A very enthusiastic chap and one who knows his stuff. Passionate too. Now the question is whether I should ask him technical stuff or sales and marketing stuff the next time I bump into him. Maybe a bit of both. When in doubt, ask everything.

PRESS RELEASE
ABDUL RASHID MUSA APPOINTED AS CHIEF EXECUTIVE OFFICER OF PROTON EDAR

SUBANG JAYA, 2 February 2017 – PROTON Holdings Berhad (“PROTON” or "the Company") announced the appointment of Encik Abdul Rashid Musa as the Chief Executive Officer of PROTON Edar Sdn Bhd (“PESB”), effective 1 February 2017,  replacing Encik Rohime Shafie who has been assigned to DRB-HICOM as the Head of Automotive in the Automotive Distribution and Manufacturing & Engineering Division reporting to Dato’ Abdul Harith Abdullah, Chief Operating Officer, Automotive Distribution and Manufacturing & Engineering, DRB-HICOM.

Not a stranger to the automotive industry, Rashid has over 27 years experience in the automotive field, with involvement in various automotive projects and organisations. Graduated with a Bachelor Degree in Mechanical Engineering from the University of Malaya in 1989, Rashid was involved not just in areas of manufacturing, research & developmentand management, but he is also a strong advocate of passenger safety and has given talks in the education of passenger safety and importance of regulations on safe vehicles in the country.

Prior to this appointment, he was the Chief Technical Officer of PROTON where he held several portfolios, including being instrumental in the development of the four new models in 2016. He sits on the Board of several PROTON subsidiaries and was previously the head of several companies for within DRB-HICOM Group. 

PROTON is confident that Rashid is able to continue to lead PESB to continue on its growth trajectory to further improve its market share. Rashid will continue to drive PROTON’s “Customer First” culture within PESB with the objective of delivering quality products and services throughout PROTON’s extensive network in the country. Leveraging on his technical background, Rashid will be able to drive further improvements in the network improvement plan especially in enhancing the after sales service. 

PROTON Chief Executive Officer, Dato’ Ahmad Fuaad Kenali is pleased to welcome Rashid as the new head of PESB and thanked Rohime for his dedication and commitment while serving PROTON and PESB since his secondment to PROTON on 20 August 2014.

PESB is a wholly owned subsidiary of PROTON, which is involved in the distribution of Proton cars and providing sales and after sales services to customers.

-End-

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