Thursday, February 02, 2017

Proton Persona and the Proton Saga launched in Brunei

Proton has launched the all-new Proton Persona and the all-new Proton Saga over in the Kingdom of Brunei. For those that did not do too well in geography or if you are just unaware, Brunei is located in the island of Borneo (hence the name) and nicely sandwiched between Sabah and Sarawak. Of course, if you're from Brunei, or did quite well for your Geography paper, you'd probably know that already. 


Officially launched in Malaysia on August 2016 and September 2016 respectively, Brunei is the first country that these cars are being marketed and sold outside of Malaysia. It is my personal hope that Proton is able to push for more foreign sales within the next few  years.

The all-New Persona comes in the Executive CVT variant with 1.6L while the new Saga comes in 2 variants, both with 1.3L – the Executive CVT and Premium CVT. Both variants come in an array of 6 exciting colours to choose from. 

Having personally tried most of the variants of the Persona and Saga, I have to state again that I enjoyed driving them. These cars are fun to drive yet refined. Links to the test drives are down below if you are interested.

Dato’ Ahmad Fuaad Kenali, Chief Executive Officer of PROTON, Puan Rafedah binti Abdul Aziz, the Deputy High Commissioner of the Malaysian High Commission in Brunei Darussalam and En. Hambali Pehin Orang Kaya Shahbandar Dato Seri Paduka Hj Mohd Salleh, Director of PAD Motors Sdn Bhd

The all-new Persona and new Saga are now available for test drive and bookings at all PROTON outlets in Brunei which are run by PROTON sole distributor, PAD Motors Sdn Bhd.  PAD Motors has a new showroom in Bandar Seri Begawan located at Unit 1-4, Complex Beribi, Spg. 607-17, Jalan Gadong BE1118, Brunei Darussalam.

For our test of the Proton Persona 1.6 Premium CVT, do click here.

For our initial test of the Proton Saga at the Proton Test Track, click here.

For more information about PROTON in Brunei or to book a test drive, customers can contact PAD Motors at +673 2650075 (Tel) and +673 2650072 (Fax) or email:padcarbrunei@gmail.com.
L to R:  En Mohd Khalid Yusof, Director of Transformation and Head of International Sales, PROTON; Pg Mohammad Amirrizal bin Pg Hj Mahmud, the Deputy Director of Land Transport Brunei; Badlishah Ab Hapidz, ASEAN Business Operations Manager, International Sales, PROTON; Dato’ Ahmad Fuaad Kenali, Chief Executive Officer of PROTON; Dr. Haji Supry bin Haji Ladi, the Director of Land Transport Brunei and Simon D. Gelan, Managing Director of United Motors Sdn Bhd

PRESS RELEASE

PROTON UNVEILED THE ALL-NEW PROTON PERSONA AND THE NEW SAGA IN BRUNEI


L to R : En Mohd Khalid Yusof, Director of Transformation and Head of International Sales, PROTON, Puan Rafedah binti Abdul Aziz, the Deputy High Commissioner of the Malaysian High Commission in Brunei Darussalam , Dr. Haji Supry bin Haji Ladi, the Director of Land Transport Brunei and Dato’ Ahmad Fuaad Kenali, Chief Executive Officer of PROTON

Bandar Seri Begawan, Brunei, 2 February 2017 – PROTON Holdings Berhad ("PROTON" or "the Company") via its main distributor in Brunei, PAD Motors Sdn Bhd ("PAD"), officially unveiled the all-new Proton Persona 1.6L and the third generation Proton Saga 1.3L on 27 January 2017 at the Times Square Mall.

The unveiling ceremony was officiated by Puan Rafedah binti Abdul Aziz, the Deputy High Commissioner of the Malaysian High Commission in Brunei Darussalam. Also present at the ceremony was Dato’ Ahmad Fuaad Kenali, Chief Executive Officer of PROTON, Encik Mohd Khalid Yusof, Director of Transformation and Head of International Sales, PROTON, Dr. Haji Supry bin Haji Ladi, the Director of Land Transport Brunei, Encik Hambali Pehin Orang Kaya Shahbandar Dato’ Seri Paduka Hj Mohd Salleh and Mr Tan Kah Boon, Directors of PAD, and Ms Gina Tan Koh Poi, General Manager of PAD.

Officially launched in Malaysia on August 2016 and September 2016 respectively, Brunei consumers are the first to experience these value-for-money Malaysian-made cars outside of Malaysia. The all-new Persona and new Saga are well-equipped with advanced safety features to complement PROTON's signature ride and handling. Prior to this, PROTON unveiled its Proton Iriz for the Brunei market on 1 October 2016.

“We are pleased that the Persona and Saga, which are very well received in Malaysia, have generated the interest of the consumers in Brunei. The all-new Persona has evolved significantly in terms of the features, advanced technology, design and built including a more refined ride and handling as well as reduced noise vibration and harshness (NVH). For its class, it is really a pleasure to drive the all-new Persona,” said Dato’ Fuaad.

"Both the Persona and Saga are well designed cars which are good value for money - affordable, safe and with practical features. These cars are equipped with excellent active and passive safety features and are rated 5-star and 4-star ASEAN NCAP rating for the Persona and Saga respectively,” added Dato' Fuaad.

In Brunei, the all-New Persona comes in the Executive CVT variant with 1.6L while the new Saga comes in 2 variants, both with 1.3L – the Executive CVT and Premium CVT. Both variants come in an array of 6 exciting colours to choose from.

The all-new Persona and new Saga had received numerous awards and accolades from the automotive industry in Malaysia. The STAR Carsifu Editor’s Choice Awards 2016 awarded the Proton Persona Premium CVT with the ‘Best Compact Car’ award 2016; the ASEAN NCAP Grand Prix Awards 2016 had accorded Proton Saga with the ‘Rising Star Recognition’ while the Malaysia Car of the Year Awards 2016, awarded both the Persona and Saga, ‘Most Improved Fuel Efficiency’ and ‘Value-For-Money cars, respectively.

The all-new Persona and new Saga are now available for test drive and bookings at all PROTON outlets in Brunei which are run by PROTON sole distributor, PAD Motors Sdn Bhd.  PAD Motors has a new showroom in Bandar Seri Begawan located at Unit 1-4, Complex Beribi, Spg. 607-17, Jalan Gadong BE1118, Brunei Darussalam.

For more information about PROTON in Brunei or to book a test drive, customers can contact PAD Motors at +673 2650075 (Tel) and +673 2650072 (Fax) or email:padcarbrunei@gmail.com.

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