Proton has appointed the dapper looking chap in the photograph above as the new CEO of its sales and marketing arm, Proton Edar Sdn Bhd. Mr Abdul Rashid Musa replaces outgoing CEO Mr Rohime Shafie effective 1st of February 2017. Prior to this appointment, he was the Chief Technical Officer of PROTON where he held several portfolios, including being instrumental in the development of the four new models in 2016 (the Perdana, Persona, Saga and Ertiga).
