Monday, February 13, 2017

INDUSTRY NEWS: ISUZU MALAYSIA ANNOUNCES THAT 2016 WAS A RECORD YEAR FOR THEM

Isuzu Malaysia has announced that 2016 was a record year for them, where the brand is placed 6th in overall sales as the most popular vehicle brand in Malaysia. Isuzu also continued its domination of the Malaysian truck market, taking a commanding 38.9%.  The best selling Isuzu ELF light-duty truck tops the commercial vehicle charts for seventh consecutive years, and Isuzu Forward medium-duty truck for the third time.

Isuzu ELF light trucks

In the pick-up and SUV segment, sales volume for the Isuzu D-Max in the pick-up segment increased by 10% despite the decline in total industry volume (TIV) in this segment by 19%, which directly improved its market share from 11% to 15%. At a glance, both D-Max and Mu-X are one of the top truck brands in the market.
Isuzu Mu-X TypeS

Isuzu has made good on its focus on commercial vehicles, pick-ups and SUVs (compared to where it was a few decades ago when it also built passenger cars). The commercial vehicle market here in Malaysia is still contributing a lot of sales that actually helps the Total Industry Volume. People say that last year was another slow year where the economy was on a downturn, but again, announcements like this as well as those from various passenger car players have shown us otherwise. Yes, there is a slowdown, but with the right products, it does not seem to make a big impact on sales. With that I have to say that at this very moment, Isuzu seem to have the right products to sustain and survive in a tough global market. 

PRESS RELEASE
ISUZU MARKS RECORD YEAR WITH IMPROVED RANKING IN MALAYSIA

KUALA LUMPUR, February 13, 2017 -- Isuzu celebrates another milestone as it marks a record

year of clinching 6 th placing in overall sales as the most popular vehicle brand in Malaysia, from

7 th last year.

According to the overall sales figures released by the Malaysian Automotive Association (MAA),

Isuzu Malaysia remains the best selling ELF light-duty truck for seventh consecutive years, and

Forward medium-duty truck for the third time.

Isuzu also continued its domination of the Malaysian truck market, taking a commanding 38.9%

share of the market.

Sales volume for the Isuzu D-Max in the pick-up segment increased by 10% despite the decline

in total industry volume (TIV) in this segment by 19%, which directly improved its market share

from 11% to 15%. At a glance, both D-Max and mu-X are now the top truck brands in the

market.

Last year, Isuzu remained the No. 1 commercial vehicle (CV) operator in Malaysia, although

sales for the overall automotive industry performance plunged by 13%.

Commenting on the results of the 2016 market report by MAA, CEO Mr. Matsouka said, “We

are very pleased with our achievement as the preferred commercial vehicle brand in Malaysia

again despite a less than positive outlook in the industry in 2016.”

He attributed the successful performance in retaining its position and improvement in market

share, to the outstanding quality of their vehicles and its priority to customer satisfaction by

conforming to its 3S concept of Sales, Service and Spare Parts.

“Moving up the ranking proves the quality of our products as well as our service. Our service staff

takes pride in providing excellent after-sales service and personal attention to our customers by

regarding them as ‘partners’,” he continued.

“We place high emphasis in training and are proud that the first batch of graduates from our own

Isuzu Technical School (ITS) has been stationed at different authorized Isuzu service centers

nationwide to elevate the level of customer satisfaction for that ‘Isuzu experience’,” said

Matsuoka.

Amidst intense market forces against the industry as a whole, he added that the company’s

broad initiative to reach out to its customers resulted in them setting up an office in Kuching in

November last year, which contributed to the exceptional response by Malaysian drivers.

“Moving forward, we would like to emphasise our continued promise to constantly improve the

quality of service and offerings in both the Commercial Vehicles and Light Commercial Vehicles

segments in Malaysia and to be the brand every trucker needs and trusts,” concluded Matsouka.

For more details on Isuzu’s range of vehicles, please call 1-300- 88-1133 or visit

www.isuzu.net.my.

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