February 1, 2017
BMW Group Malaysia introduces the new BMW 118i M Sport and BMW 330e M
Sport in celebration of CNY@BMW.
Premium automaker’s dynamic premium compact hatch and first BMW 3 Series Hybrid
with eDrive Technology now features greater athleticism and character with the M Sport
Cyberjaya, 1 February 2017 – Welcoming the New Year of the Fire Rooster, BMW
Group Malaysia today announced the introduction of two new M Sport models – the new
BMW 118i M Sport and BMW 330e M Sport. The new cars are introduced in conjunction
with the premium automaker’s CNY@BMW campaign that is currently ongoing at all its
Introducing the newest variants from BMW Group Malaysia, Mr. Han Sang Yun,
Managing Director and CEO of BMW Group Malaysia said, “The BMW 1 Series still
remains the only rear-wheel drive car in its segment, demarcating a car that is not only
sporty and dynamic but also stays very true to our promise of Sheer Driving Pleasure.
The BMW 330e, the new variant of the ultimate premium sports sedan we introduced
recently at the BMW Innovations Day, meanwhile, now also features a more performance
appeal to complement the futuristic technology courtesy of BMW i.”
Exterior Highlights of the BMW 118i M Sport and BMW 330e M Sport.
Both the new BMW 118i M Sport and BMW 330e M Sport arrive equipped with the M
Aerodynamics, M Sport Suspension package as well as 18-inch M light alloy wheels,
giving the cars an overall performance ready exterior.
Both the cars also feature the BMW double kidney grille with chrome frame, in which the
grille slates are in high-gloss Black, giving a more aggressive stance to the cars. The
sporty appearances of the cars are then rounded off by the BMW Individual high-gloss
Shadow Line as well as M logos on the side panels to indicate the cars’ dynamic
Additionally, the headlights and fog lights of the BMW 118i M Sport and BMW 330e M
Sport are made available with LED light units while both cars also feature the Comfort
Access systems as standard.
The new BMW 330e M Sport specifically keeps its additional functionalities which include
the Rear View Camera function and the Electric Glass Roof.
Interior Highlights of the BMW 118i M Sport and BMW 330e M Sport.
It is inside the cars where the most apparent elements of the M Sport present itself.
Most distinguished is the prominent Blue stripe that runs through the dashboard, clearly
indicating the cars’ performance nature and M Sport character.
This expression is further emphasized with the M leather steering wheel with sport and
multifunction buttons, BMW Individual headliner in anthracite and sports seats with
electric memory for the driver.
For further comfort and convenience, BMW 330e M Sport are also fitted with Park
Assist functionalities which enables the car to park itself for the driver. Both cars are
also equipped with Navigation System Professional, featuring a high-resolution 3D
display on an 8.8-inch display monitor.
Additionally, the new variants are equipped with BMW ConnectedDrive functionalities, the
leading feature amongst its peers in the industry with Intelligent Emergency Call,
Teleservices, Concierge Services and Remote Services.
Intelligent Emergency Call can be relied on to automatically and quickly send for help in
an accident or emergency situation, ensuring the vehicle’s occupants receive optimal
assistance as soon as possible. The network of sensors around the car are able to
communicate with the BMW Call Centre immediately when an accident takes place. With
the assistance of GPS, the BMW call centre employee receives precise positioning data
of the vehicle and deploys the nearest emergency services unit to give the appropriate
medical care or assistance to the occupants of the car. Alternatively, the emergency call
could be made at a touch of the SOS button in the car itself.
BMW Teleservices automatically transmits service-relevant data from the car to the BMW
Service Centre when a servicing is due. The BMW Service Partner can access the
vehicle’s data, evaluate all relevant vehicle-related information and effectively prepare the
car’s visit to the workshop.
BMW Concierge Services, a ‘personal assistant’ function can also be activated at push of
a button. Whether you are looking for the nearest ATM, restaurant or even hotel. The
BMW call centre agents from Concierge Services are always on hand to assist 24 hours
a day, seven days a week. The program is the only one of its kind in the industry.
The BMW 118i M Sport also offers the standard offering of Remote Services
functionalities while the BMW 330e M Sport features the addition of eDrive Services as
an addition to the Remote Services functionalities. The feature enables interaction with
the vehicle via the new BMW Connected App on a mobile device where the user can
control certain functionalities of the vehicle such as the lights, horn as well as check on
the fuel level status of the vehicle. Specifically for the BMW 330e M Sport, the BMW
Connected App enables the remote activation of the car’s air conditioning system as well
as provides data on the current charging status of the battery.
Over the weekends of February 4 th -5 th and February 11 th – 12 th , BMW Group Malaysia will
be celebrating Chinese New Year at all authorised dealerships across the country.
Visitors to the dealerships can look forward to festive activities for the whole family to
indulge in including Feather Painting, Sandalwood Fan Artistry, Chinese Round Fan
Painting, Mask Painting, Chinese Kite Artistry, Lion Head Making, Watercolour Painting,
Chinese Calligraphy, Dragon Beard Candy preparation as well as get their fortune for the
Year of the Rooster told.
All BMW Authorised Dealerships nationwide are currently organising a ‘Test-Drive Lucky
Draw’ program until Sunday, February 12 th 2017 where visitors who test-drive any BMW
model will get to participate in a lucky draw and stand a chance to win up to RM 88,888
to purchase a new BMW vehicle.
BMW Group Malaysia is also collaborating with The Oriental Group of Restaurants where
patrons of the premium Chinese restaurants, dining for the New Year of the Rooster are
entitled to participate in the ‘Test-Drive Lucky Draw” program.
The new BMW 118i M Sport and BMW 330e M Sport come in the colours of Black
Sapphire, Mineral Grey, Estoril Blue and Alpine White. The new BMW 330e M Sport is
available at all authorised BMW dealerships across the country from today
onwards, while the new BMW 118i M Sport will be made available from Monday,
13th February 2017 onwards.
The retail prices (on the road, without insurance, and with 5-Years Unlimited
Mileage Warranty, Free Scheduled Service and BMW Tyre Warranty Programme)
BMW 118i M Sport - RM 188, 800.00
BMW 330e M Sport - RM 258, 800. 00