Friday, February 03, 2017

BMW 118i M Sport and BMW 330e M Sport variants launched in conjunction with BMW Group Malaysia CNY festivities

BMW Group Malaysia announced the introduction of two new M Sport models for the Malaysian market – the new BMW 118i M Sport and BMW 330e M Sport. The new cars are introduced in conjunction with the premium automaker’s CNY@BMW campaign that is currently ongoing at all its dealerships nationwide. 


The BMW 118i M Sport is priced from RM 188, 800.00 whilst  the BMW 330e M Sport is priced from RM 258, 800. 00. Both prices are on the road, without insurance, and with 5-Years Unlimited Mileage Warranty, Free Scheduled Service and BMW Tyre Warranty Programme. 

Both the new BMW 118i M Sport and BMW 330e M Sport arrive equipped with the M Aerodynamics, M Sport Suspension package as well as 18-inch M light alloy wheels. The headlights and fog lights of the BMW 118i M Sport and BMW 330e M Sport are made available with LED light units while both cars also feature the Comfort Access systems as standard. Basically, buy these BMWs and get a lot of optional extra bits and bob as standard. No need to go hunting at the local accessory shops with these babies.

The new BMW 118i M Sport and BMW 330e M Sport come in the colours of Black Sapphire, Mineral Grey, Estoril Blue and Alpine White. The new BMW 330e M Sport is available at all authorised BMW dealerships across the country from 1st February onwards, whilst the new BMW 118i M Sport will be made available from Monday, 13th February 2017 onwards.

Now as these models are launched in conjunction with this year's Chinese New Year festivities, the weekends of February 4 th -5 th and February 11 th – 12 th of 2017 are of some importance if you're interested in viewing or purchasing some BMW.  BMW Group Malaysia will be celebrating Chinese New Year at all authorised dealerships across the country on the dates mentioned above.

Visitors to the dealerships can look forward to festive activities for the whole family to indulge in including Feather Painting, Sandalwood Fan Artistry, Chinese Round Fan Painting, Mask Painting, Chinese Kite Artistry, Lion Head Making, Watercolour Painting, Chinese Calligraphy, Dragon Beard Candy preparation as well as get their fortune for the Year of the Rooster told.

All BMW Authorised Dealerships nationwide are currently organising a ‘Test-Drive Lucky Draw’ program until Sunday, February 12 th 2017 where visitors who test-drive any BMW model will get to participate in a lucky draw and stand a chance to win up to RM 88,888 to purchase a new BMW vehicle.

Aside from the usual fun, games and promotions, BMW Group Malaysia is also collaborating with The Oriental Group of Restaurants where patrons of the premium Chinese restaurants, dining for the New Year of the Rooster are entitled to participate in the ‘Test-Drive Lucky Draw” program.



Media Information

February 1, 2017

BMW Group Malaysia introduces the new BMW 118i M Sport and BMW 330e M

Sport in celebration of CNY@BMW.

Premium automaker’s dynamic premium compact hatch and first BMW 3 Series Hybrid

with eDrive Technology now features greater athleticism and character with the M Sport

package.

Cyberjaya, 1 February 2017 – Welcoming the New Year of the Fire Rooster, BMW

Group Malaysia today announced the introduction of two new M Sport models – the new

BMW 118i M Sport and BMW 330e M Sport. The new cars are introduced in conjunction

with the premium automaker’s CNY@BMW campaign that is currently ongoing at all its

dealerships nationwide.

Introducing the newest variants from BMW Group Malaysia, Mr. Han Sang Yun,

Managing Director and CEO of BMW Group Malaysia said, “The BMW 1 Series still

remains the only rear-wheel drive car in its segment, demarcating a car that is not only

sporty and dynamic but also stays very true to our promise of Sheer Driving Pleasure.

The BMW 330e, the new variant of the ultimate premium sports sedan we introduced

recently at the BMW Innovations Day, meanwhile, now also features a more performance

appeal to complement the futuristic technology courtesy of BMW i.”

Exterior Highlights of the BMW 118i M Sport and BMW 330e M Sport.

Both the new BMW 118i M Sport and BMW 330e M Sport arrive equipped with the M

Aerodynamics, M Sport Suspension package as well as 18-inch M light alloy wheels,

giving the cars an overall performance ready exterior.

Both the cars also feature the BMW double kidney grille with chrome frame, in which the

grille slates are in high-gloss Black, giving a more aggressive stance to the cars. The

sporty appearances of the cars are then rounded off by the BMW Individual high-gloss

Shadow Line as well as M logos on the side panels to indicate the cars’ dynamic

ambitions.

Additionally, the headlights and fog lights of the BMW 118i M Sport and BMW 330e M

Sport are made available with LED light units while both cars also feature the Comfort

Access systems as standard.

The new BMW 330e M Sport specifically keeps its additional functionalities which include

the Rear View Camera function and the Electric Glass Roof.

Interior Highlights of the BMW 118i M Sport and BMW 330e M Sport.

It is inside the cars where the most apparent elements of the M Sport present itself.

Most distinguished is the prominent Blue stripe that runs through the dashboard, clearly

indicating the cars’ performance nature and M Sport character.

This expression is further emphasized with the M leather steering wheel with sport and

multifunction buttons, BMW Individual headliner in anthracite and sports seats with

electric memory for the driver.

BMW ConnectedDrive

For further comfort and convenience, BMW 330e M Sport are also fitted with Park

Assist functionalities which enables the car to park itself for the driver. Both cars are

also equipped with Navigation System Professional, featuring a high-resolution 3D

display on an 8.8-inch display monitor.

Additionally, the new variants are equipped with BMW ConnectedDrive functionalities, the

leading feature amongst its peers in the industry with Intelligent Emergency Call,

Teleservices, Concierge Services and Remote Services.

Intelligent Emergency Call can be relied on to automatically and quickly send for help in

an accident or emergency situation, ensuring the vehicle’s occupants receive optimal

assistance as soon as possible. The network of sensors around the car are able to

communicate with the BMW Call Centre immediately when an accident takes place. With

the assistance of GPS, the BMW call centre employee receives precise positioning data

of the vehicle and deploys the nearest emergency services unit to give the appropriate

medical care or assistance to the occupants of the car. Alternatively, the emergency call

could be made at a touch of the SOS button in the car itself.

BMW Teleservices automatically transmits service-relevant data from the car to the BMW

Service Centre when a servicing is due. The BMW Service Partner can access the

vehicle’s data, evaluate all relevant vehicle-related information and effectively prepare the

car’s visit to the workshop.

BMW Concierge Services, a ‘personal assistant’ function can also be activated at push of

a button. Whether you are looking for the nearest ATM, restaurant or even hotel.  The

BMW call centre agents from Concierge Services are always on hand to assist 24 hours

a day, seven days a week. The program is the only one of its kind in the industry.

The BMW 118i M Sport also offers the standard offering of Remote Services

functionalities while the BMW 330e M Sport features the addition of eDrive Services as

an addition to the Remote Services functionalities. The feature enables interaction with

the vehicle via the new BMW Connected App on a mobile device where the user can

control certain functionalities of the vehicle such as the lights, horn as well as check on

the fuel level status of the vehicle. Specifically for the BMW 330e M Sport, the BMW

Connected App enables the remote activation of the car’s air conditioning system as well

as provides data on the current charging status of the battery.

CNY@BMW

Over the weekends of February 4 th -5 th and February 11 th – 12 th , BMW Group Malaysia will

be celebrating Chinese New Year at all authorised dealerships across the country.

Visitors to the dealerships can look forward to festive activities for the whole family to

indulge in including Feather Painting, Sandalwood Fan Artistry, Chinese Round Fan

Painting, Mask Painting, Chinese Kite Artistry, Lion Head Making, Watercolour Painting,

Chinese Calligraphy, Dragon Beard Candy preparation as well as get their fortune for the

Year of the Rooster told.

All BMW Authorised Dealerships nationwide are currently organising a ‘Test-Drive Lucky

Draw’ program until Sunday, February 12 th 2017 where visitors who test-drive any BMW

model will get to participate in a lucky draw and stand a chance to win up to RM 88,888

to purchase a new BMW vehicle.

BMW Group Malaysia is also collaborating with The Oriental Group of Restaurants where

patrons of the premium Chinese restaurants, dining for the New Year of the Rooster are

entitled to participate in the ‘Test-Drive Lucky Draw” program.

The new BMW 118i M Sport and BMW 330e M Sport come in the colours of Black

Sapphire, Mineral Grey, Estoril Blue and Alpine White. The new BMW 330e M Sport is

available at all authorised BMW dealerships across the country from today

onwards, while the new BMW 118i M Sport will be made available from Monday,

13th February 2017 onwards.

The retail prices (on the road, without insurance, and with 5-Years Unlimited

Mileage Warranty, Free Scheduled Service and BMW Tyre Warranty Programme)

are:

BMW 118i M Sport - RM 188, 800.00

BMW 330e M Sport - RM 258, 800. 00

-End-

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