Thursday, February 16, 2017

SHELL MALAYSIA LAUNCHES NEW ‘ANTI-AGEING’ OIL FOR HIGH MILEAGE VEHICLES

Shell Malaysia has just launched a specialised Shell Helix engine oil that can help ‘fight’ the effects of ageing in a car's engine. The new Shell Helix High Mileage 15W 50 synthetic technology multi-fuel engine oil is specially formulated for passenger cars (both petrol and diesel passenger vehicles - not commercial vehicles) with Flexi Molecule Technology to offer customised protection to engines, especially those with more than 100,000 km on the odometer. 


Much like a facial rejuvenation cream that removes wrinkles, scars and blackheads in aged skin, miraculously turning a 55 year old's skin into a more youthful 40 year old (trying to be a little realistic here with our example), the Shell Helix High Mileage oil will offer up to 40% better wear protection to help prolong engine life. It also offers customised protection to reduce oil leaks, remove sludge for longer engine life due to its formulation. So all of the properties that Shell have blended into the oil should help an old engine last longer. So using such an oil may keep the old workhorse run smoother for a while longer.

This has got me quite worked up actually. The old late 1990s Proton Wira that I own has about 160,000KM on the clock and I believe that this is a good test vehicle for this newly launched oil. I shall get the car serviced sometime next month and we shall see how it runs for a few thousand kilometers before I come up with a review on this new product.

In the meantime, the obvious that I wish to state is this. Shell is a long time brand in this country. I do like how they are tackling niches in the market. Old car oil, scooter oil etc. These is why the brand has been around for so long and is trusted by many. 

The recommended retail price of a 4-litre pack of the new Shell Helix High Mileage is RM148 in Peninsular Malaysia and RM150 in Sabah and Sarawak. A 1-litre pack retails for RM40 in Peninsular Malaysia and RM41 in Sabah and Sarawak.

Launch Promotion
In conjunction with the launch, car owners who choose Shell Helix High Mileage 15W-50 for oil change service at participating workshops will enjoy RM25 off for every 4-litre pack from the invoiced amount. The promotion is valid from March 15 until May 15, 2017.

  Troy Chapman, Executive Director, Shell Lubricants SEA and Australia  with Shairan Huzani Husain, Managing Director, Shell Malaysia Trading Sdn Bhd
The Shell team with members of the media and public who have tried out the oil

SHELL MALAYSIA LAUNCHES NEW ‘ANTI-AGEING’ OIL FOR HIGH
MILEAGE VEHICLES

New Shell Helix High Mileage with Flexi-Molecule Technology offers customised protection to reduce oil leaks, remove sludge for longer engine life
L to R  Troy Chapman, Executive Director, Shell Lubricants SEA and Australia Leslie Ng, General Manager, Shell Lubricants – Malaysia and Singapore;  Alex Lim, Marketing Manager, Shell Lubricants – Malaysia and Singapore

Kuala Lumpur, 16 February 2017 – For owners of cars that clock up plenty of kilometres on the

road, there is now a specialised Shell Helix engine oil that can help ‘fight’ the effects of ageing.

The new Shell Helix High Mileage 15W 50 synthetic technology multi-fuel engine oil is specially

formulated with Flexi Molecule Technology to offer customised protection to engines, especially

those in vehicles with more than 100,000 km on the odometer.

Shell Helix High Mileage offers up to 40% better wear protection to help prolong engine life 1 .

Shell’s proprietary Active Cleansing Technology can also result in a cleaner engine, and thereby,

better performance by preventing the accumulation of sludge and other damaging deposits. It

has proven to be able to help remove up to 34% of sludge in the first oil change on average 2 .

The recommended retail price of a 4-litre pack of the new Shell Helix High Mileage is RM148 in

Peninsular Malaysia and RM150 in Sabah and Sarawak. A 1-litre pack retails for RM40 in

Peninsular Malaysia and RM41 in Sabah and Sarawak.

In conjunction with the launch, car owners who choose Shell Helix High Mileage 15W-50 for oil

change service at participating workshops will enjoy RM25 off for every 4-litre pack from the

invoiced amount. The promotion is valid from March 15 until May 15, 2017.

Shell Malaysia Trading Sdn Bhd Managing Director Shairan Huzani Husain said that the latest

Shell Helix motor oil variant reflected the company’s commitment to delivering innovative and

targeted solutions that meet the needs of everyday drivers.

“According to industry statistics, there are some 11 million cars on the road in Malaysia and

approximately half of them are 10 years or older. 3 The challenging economic climate also means

that more owners are driving their cars for longer. Shell Helix High Mileage is specially

formulated to address common problems in high mileage cars such as a dirty engine, reduced

engine performance and oil leaks from worn seals, gaskets and parts,” he said.

Shell Lubricants SEA Executive Director, Troy Chapman, explained that the pioneering Flexi

Molecule Technology was the key to fighting engine ageing and helping owners keep their

favourite cars going for longer.

1 Based on OM646LA engine test and compared with ACEA A3/B4 specifications

2 Based on severe sludge clean-up engine test

3 Malaysian Automotive Association 2000 -- 2015

“As we grow older, our bodies need certain vitamins and minerals to help repair damaged cells.

The dynamic Flexi Molecules in the new Shell Helix High Mileage play the same role. Inactive

under low pressure, they are able to adapt to changes in engine stress levels. Once intense

heat and pressure are detected in particular parts, the dynamic molecules come together to form

a protective layer, acting much like targeted medicine in a human body,” he said.

Shell Helix High Mileage’s thicker formulation helps prevent oil leaks from ageing seals and

gaskets; and worn parts. The oil also has exceptional low evaporation loss to reduce oil

consumption and great oxidation stability to prevent oil ageing and burn-off 4 .

Motorists who had the opportunity to try the new Shell Helix High Mileage were pleasantly

surprised with the results.

“It has given my car a much smoother ride.”

– Agilan Elan Ponnusamy, 1992 Mercedes Benz E200 Stationwagon, 323,000 km

“The difference has been very noticeable after running in the engine with new oil for 300 km. The

engine sounds much tighter when idling and less hesitant when accelerating. It also seems to

run at a lower temperature.”

– Daniel Fernandez, 1979 Volkswagen Golf GTi Mk 1 Cabriolet, 135,000 km

“I get more mileage with Shell Helix High Mileage and lower fuel consumption.”

– Dexter Raj, 2007 Honda City Vtec, 112,000 km

“I was sceptical at first but since using the oil, the oil leaks have reduced significantly and I no

longer have to top up the engine oil!”

-- Salihin Rahim, 2001 Perodua Kancil 850 EX, 220,000 km

“Engine noises have been reduced and I am experiencing better mileage now.”

-- Zhiji Ng, 1996 Toyota Camry 2.2, 378,000 km

For more information on this latest range of Shell Helix motor oil specifically developed for high

mileage cars, please go to www.shell.com.my/fightsageing. -END-

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