Volkswagen Passenger Cars Malaysia announces new joint Managing Director

Volkswagen Passenger Cars Malaysia (VPCM) today announced the appointment of Mr. Erik Winter (above) as its new Managing Director, with immediate effect. Mr. Winter replaces outgoing Managing Director Mr. Alin Tapalaga, who is returning to Europe due to health reasons - and will oversee the Company’s Brand and Human Resource operations.

Mr. Winter, a 16 year veteran in the automotive industry joins Mr. Florian Steiner (photo above, right), who is joint Managing Director of VPCM for Aftersales, Information Technology and Finance. 

PRESS RELEASE
Volkswagen Passenger Cars Malaysia announces
new management appointment

KUALA LUMPUR, 8 December 2016 – Volkswagen Passenger Cars

Malaysia (VPCM) today announced the appointment of Mr. Erik Winter as

its new Managing Director, with immediate effect.

Mr. Winter replaces outgoing Managing Director Mr. Alin Tapalaga, who

is returning to Europe due to health reasons - and will oversee the

Company’s Brand and Human Resource operations.

Mr. Winter joins Mr. Florian Steiner, Managing Director of VPCM for

Aftersales, Information Technology and Finance.

No stranger to the automotive retail scene, Mr. Winter brings with him

the experience and expertise garnered from 16 years serving under

Porsche Holding Salzburg’s (PHS) numerous business units around the

globe. Mr. Winter was previously based in China, where he was

responsible for the retail operations of one of the brands represented by

PHS.

Together with Mr. Steiner, Mr. Winter will focus on VPCM’s strategy on

increasing its market share, strengthening the Volkswagen dealer

network, and enhancing its aftersales service.

With a product lineup that is strengthened by the recent launch of

Volkswagen’s flagship model, the all-new Passat, VPCM’s commitment to

the future growth of the Volkswagen brand in Malaysia remains stronger

than ever, amidst the highly competitive automotive landscape in

Malaysia.

As part of its strategy to further improve the ownership experience of

Volkswagen products, VPCM had also introduced a 5-year manufacturer

warranty for all Volkswagen cars purchased from 1st September 2016

onwards. The all-new Passat is also offered with 5-year free maintenance

for all units purchased and registered before 31 st December 2016.