Volkswagen Passenger Cars Malaysia announces
new management appointment
KUALA LUMPUR, 8 December 2016 – Volkswagen Passenger Cars
Malaysia (VPCM) today announced the appointment of Mr. Erik Winter as
its new Managing Director, with immediate effect.
Mr. Winter replaces outgoing Managing Director Mr. Alin Tapalaga, who
is returning to Europe due to health reasons - and will oversee the
Company’s Brand and Human Resource operations.
Mr. Winter joins Mr. Florian Steiner, Managing Director of VPCM for
Aftersales, Information Technology and Finance.
No stranger to the automotive retail scene, Mr. Winter brings with him
the experience and expertise garnered from 16 years serving under
Porsche Holding Salzburg’s (PHS) numerous business units around the
globe. Mr. Winter was previously based in China, where he was
responsible for the retail operations of one of the brands represented by
Together with Mr. Steiner, Mr. Winter will focus on VPCM’s strategy on
increasing its market share, strengthening the Volkswagen dealer
network, and enhancing its aftersales service.
With a product lineup that is strengthened by the recent launch of
Volkswagen’s flagship model, the all-new Passat, VPCM’s commitment to
the future growth of the Volkswagen brand in Malaysia remains stronger
than ever, amidst the highly competitive automotive landscape in
As part of its strategy to further improve the ownership experience of
Volkswagen products, VPCM had also introduced a 5-year manufacturer
warranty for all Volkswagen cars purchased from 1st September 2016
onwards. The all-new Passat is also offered with 5-year free maintenance
for all units purchased and registered before 31 st December 2016.