MINI Malaysia Takes Charge with New Fitness Adventure Campaign.
The most sophisticated compact premium automotive brand goes on a fitness
adventure with four gyms and trainers with the MINI Countryman.
Kuala Lumpur, 8 th December 2016 – MINI Malaysia today introduced the MINI
Takes Charge fitness campaign, where four trainers from four gyms designed
fitness routines fitting to the distinctiveness of the MINI Countryman. Like the
Adventurer, the four dynamic workout routines are a combination of power,
speed, control, strength and adrenaline.
Matin Nazir from Fuel Athletics customized a functional training and CrossFit
workout which features moves like the prowler, hill sprints and agility drills; each
an improvement and enhancement to speed, coordination, strength and control.
A more focused conditioning workout meanwhile, was tailored by Andrew Kwan
from Revelation Republic. His routine focused on moves with deadlifts, kettlebell
thrusters and the rower.
Cindy Gan from Firestation.fit worked on a high-intensity interval training (HIIT)
routine, a workout that guarantees muscle-building and fat-burning. HIIT also
benefits from the flexibility to tailor a person’s training to his or her fitness level –
similar to how any MINI owner can customize the car to match or complement
his or her personality.
Meanwhile, Flycycle’s Ishaq Vadillo commissioned a spin workout that focuses
on endurance. The lot of high resistance and speed in the routine also makes for
a highly interactive and shared experience with others.
Additionally, each gym will also hold a Locker Lottery once every week for a
month, beginning the first week of December 2016. A MINI Countryman key will
be randomly placed in a new locker each week for one lucky member to test
drive the MINI Countryman for a whole week.
As part of the MINI Takes Charge campaign, each respective gym will also
offer membership deals for MINI Black Card owners. From December 2016 to
January 2017, MINI Black Card owners will receive 10% off a 1-Year
Membership at Fuel Athletics, complimentary set of Everlast boxing gloves,
water bottle and gel wraps for every purchase of 50 sessions at Firestation.fit,
an exclusive rate of RM 200 per month for a three- or six-month membership at
Revelation Republic, as well as 40% off a 1-mile package from Flycycle.
The MINI Takes Charge video can be found here.
MINI Malaysia will also be closing the year with special year end offers for the
entire MINI range of products, including rebates of up to RM 25,000 for the MINI
Countryman. Customers can also opt for an ownership package which benefits
from MINI Financing, wherein rebates, 2.38% financing interest, as well as
Ultimate Protection Program and Enhanced Road Warrior are offered. The MINI
Financing package also includes a 5-Year Unlimited Mileage Warranty with Free
Scheduled Service for the MINI Countryman.
The year-end offer from MINI Malaysia will end 31st December 2016. For more
information, visit www.mini.my.