Thursday, December 08, 2016

MINI Malaysia Takes Charge with New Fitness Adventure Campaign staring the MINI Countryman as well as year end sales offers



MINI Malaysia today introduced the MINI Takes Charge fitness campaign, where four trainers from four gyms have designed fitness routines fitting to the distinctiveness of the MINI Countryman. Like the Adventurer, the four dynamic workout routines are a combination of power, speed, control, strength and adrenaline. Boy, as a certified car person, I just got tired just by looking at all of these trainers doing all the stuff in the video below. And in the photos.



To me, twiddling my thumbs is exercise enough. Or typing. Or clicking on the mouse. You get my drift.  

Anyway, what's really important to you and me or to those who intend to buy a MINI, MINI Malaysia will also be closing the year with special year end offers for the entire MINI range of products, including rebates of up to RM 25,000 for the MINI Countryman. 

Customers can also opt for an ownership package which benefits from some maxi level MINI Financing, wherein rebates, 2.38% financing interest, as well as Ultimate Protection Program and Enhanced Road Warrior are offered. The MINI Financing package also includes a 5-Year Unlimited Mileage Warranty with Free Scheduled Service for the MINI Countryman. This offers maxi protection for your MINI if you buy it during this period. Maximum MINI stuff from MINI Malaysia. 

The year-end offer from MINI Malaysia will end 31st December 2016. 


MINI Malaysia Takes Charge with New Fitness Adventure Campaign.

The most sophisticated compact premium automotive brand goes on a fitness

adventure with four gyms and trainers with the MINI Countryman.

Kuala Lumpur, 8 th December 2016 – MINI Malaysia today introduced the MINI

Takes Charge fitness campaign, where four trainers from four gyms designed

fitness routines fitting to the distinctiveness of the MINI Countryman. Like the

Adventurer, the four dynamic workout routines are a combination of power,

speed, control, strength and adrenaline.

Matin Nazir from Fuel Athletics customized a functional training and CrossFit

workout which features moves like the prowler, hill sprints and agility drills; each

an improvement and enhancement to speed, coordination, strength and control.

A more focused conditioning workout meanwhile, was tailored by Andrew Kwan

from Revelation Republic. His routine focused on moves with deadlifts, kettlebell

thrusters and the rower.

Cindy Gan from Firestation.fit worked on a high-intensity interval training (HIIT)

routine, a workout that guarantees muscle-building and fat-burning. HIIT also

benefits from the flexibility to tailor a person’s training to his or her fitness level –

similar to how any MINI owner can customize the car to match or complement

his or her personality.

Meanwhile, Flycycle’s Ishaq Vadillo commissioned a spin workout that focuses

on endurance. The lot of high resistance and speed in the routine also makes for

a highly interactive and shared experience with others.

Additionally, each gym will also hold a Locker Lottery once every week for a

month, beginning the first week of December 2016. A MINI Countryman key will

be randomly placed in a new locker each week for one lucky member to test

drive the MINI Countryman for a whole week.

As part of the MINI Takes Charge campaign, each respective gym will also

offer membership deals for MINI Black Card owners. From December 2016 to

January 2017, MINI Black Card owners will receive 10% off a 1-Year

Membership at Fuel Athletics, complimentary set of Everlast boxing gloves,

water bottle and gel wraps for every purchase of 50 sessions at Firestation.fit,

an exclusive rate of RM 200 per month for a three- or six-month membership at

Revelation Republic, as well as 40% off a 1-mile package from Flycycle.

The MINI Takes Charge video can be found here.

MINI Malaysia will also be closing the year with special year end offers for the

entire MINI range of products, including rebates of up to RM 25,000 for the MINI

Countryman. Customers can also opt for an ownership package which benefits

from MINI Financing, wherein rebates, 2.38% financing interest, as well as

Ultimate Protection Program and Enhanced Road Warrior are offered. The MINI

Financing package also includes a 5-Year Unlimited Mileage Warranty with Free

Scheduled Service for the MINI Countryman.

The year-end offer from MINI Malaysia will end 31st December 2016. For more

information, visit www.mini.my.

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