Thursday, December 08, 2016

3M Malaysia Launches 3M™ Diamond Grade™ (DG3) Reflective Markings in Compliance with the new rulings by the JPJ


3M is most well known for those Post It sticky notes thingy. But they also do lots of automotive related stuff too. One of them is something called Conspicuity Marking or Reflective Stickers as we simpletons call it. 3M has launched the 3M™ Diamond Grade™ (DG3) Conspicuity Marking earlier today, in line with the recent announcement made by the Road Transport Department (JPJ) that lorry marking reflective stickers are now mandatory on all commercial vehicles.


As part of the ongoing efforts in reducing road accidents involving commercial vehicles, the JPJ has provided directives that beginning 1 January 2017, all commercial vehicles must use SIRIM-certified lorry marking reflective stickers that comply to Malaysian Standard (MS 828:2011). So do take note if you or your company operate commercial vehicles. 

The move by the JPJ is an important move to reduce the number of fatalities due to road accidents. According to research,  the human eye perceives only 5% of the information of what we see during the day when it is dark. This implies that vehicle conspicuity at night is especially critical in ensuring vehicle and road safety.

And with the date of enforcement approaching, customers can now purchase 3M lorry marking reflective stickers from 3M Authorised Distributors and their dealers. As of January 2017, 3M™ Diamond Grade™ (DG3) Conspicuity Marking will also be available for purchase at the major Puspakom Centers nationwide. This makes the 3M stickers easy to source.

According to the folks at 3M, the price of the reflective stickers are very affordable with the standard products priced at a range of between RM60-70. The price can also be lowered for bulk purchase. 

For more information on the lorry marking reflective stickers, please kindly visit



 A comparison of the reflectivity between a newly launched 3M™ Diamond Grade™ (DG3) Conspicuity Marking (on the left) and a counterfeit.



PRESS RELEASE
8 December 2016

3M Malaysia Launches 3M™ Diamond Grade™ (DG3) Conspicuity Marking to

Reduce Commercial Vehicle Accidents

Compliant with the new mandatory regulation set by JPJ
(From L-R) GT Lim, Country Business Leader for Safety & Graphic Business
Group, 3M Malaysia and Muhammad Syakir Mahi Din, Senior Application Engineer,
3M Malaysia with the newly launched 3M™ Diamond Grade™ (DG3) Conspicuity
Marking.


Petaling Jaya, 8 December, 2016 – 3M Malaysia, a world leader in science and technology,

today launched the 3M™ Diamond Grade™ (DG3) Conspicuity Marking, in line with the

recent announcement made by the Road Transport Department (JPJ) that lorry marking

reflective stickers are now mandatory on all commercial vehicles.

As part of the ongoing efforts in reducing road accidents involving commercial vehicles, JPJ

has provided directives that beginning 1 January 2017, all commercial vehicles must use

SIRIM-certified lorry marking reflective stickers that comply to Malaysian Standard (MS

828:2011).

During the launch of the 3M™ Diamond Grade™ (DG3) Conspicuity Marking, GT Lim,

General Manager for Safety & Graphic Business Group, said, “As a world leader in reflective

sheeting technology and innovation, 3M is uniquely positioned to support government efforts

in reducing accidents on the road. Beginning with reflective road signages, today, we have

also made lorry marking reflective stickers available here in Malaysia. We are confident that

the new standard will be adhered with the assistance of strict enforcement from the local

authorities such as JPJ and PUSPAKOM.”

The move proves to be an important milestone to reduce the number of fatalities due to road

accidents. At night, the eye perceives only 5% of the information we see during the day. This

implies that vehicle conspicuity at night is especially critical in ensuring vehicle and road

safety.

“Commercial vehicles which are installed with 3M™ Diamond Grade™ (DG3) Conspicuity

Marking are easier and faster to detect than unmarked vehicles or those that are faultily

marked. This essentially increases driver’s reaction time, allowing him or her to manoeuvre

vehicle to safety and would enhance assessment of parked or slow moving vehicles from a

distance; all of which will contribute to improved safety on the road and minimize accidents,”

concluded Lim.

The 3M™ Diamond Grade™ (DG3) Conspicuity Marking features a full cube technology with

efficient optics that will provide brighter markings for road users as compared to non-

compliant reflective stickers. The vehicle conspicuity markings are available in strong rigid

construction for easy adhesion on smooth and even surfaces. Manufactured using materials

of highest quality, the 3M™ Diamond Grade™ (DG3) Conspicuity Marking are designed with

durability in mind, to be able to withstand the weather conditions in Malaysia.

Tiong Nam Logistics Holdings Berhad, one of the largest total logistics service providers in

Malaysia, is one of the first companies which have pledged to fully equip its commercial

vehicles with the JPJ compliant reflector stickers. “With a fleet of over 2,000 trucks, Tiong

Nam is committed to ensure its culture of service excellence by adhering to the new

regulation, giving its customers peace of mind,” said Ong Yoong Nyock, Managing Director

of Tiong Nam Logistics.

With the date of enforcement approaching, customers can now purchase 3M lorry marking

reflective stickers from 3M Authorised Distributors and their dealers. As of January 2017,

3M™ Diamond Grade™ (DG3) Conspicuity Marking will also be available for purchase at the

major Puspakom Centers nationwide. The price is very affordable with the standard products

priced at a range of RM60-70. The price can also be lowered for bulk purchase. For more

information on the lorry marking reflective stickers, please kindly visit

www.3M.com.my/lorrymarking.

-End-

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