Thursday, December 01, 2016

BMW Safety 360° program for the year 2016 continues with My Playpen.


Start 'em young they say. Which is why BMW Group Malaysia had recently organized yet another BMW Safety 360° program at My Playpen. The program, which took place for a six month period, was conducted in collaboration with selected Kindergartens and Montessori centres throughout Klang Valley to raise awareness and call to action for more responsible on-the-road and in-car safety practices for children, adults and families.

The BMW Safety 360° program reflects the manufacturer's commitment to view safety and responsibility from the complete view of technology, behaviour and action. As such, for 2016, the company is continuing its work from last year and met up directly with parents and children at the pre-schools mentioned above.


BMW Group Malaysia had collaborated with the Association of Registered Childcare Providers Malaysia (PPBM) this time around with the BMW Safety 360° program focused on road etiquettes as well as in-car safety technology and practices for parents and children. The program particularly addresses the importance of child seats and the need for the special seats for children to be mandatory when children are traveling in vehicles in the country. 

The child seat issue is particularly a serious issue as many Malaysians do not strap their children into such seats. You have read in the news that children getting killed because they were not strapped in a proper child seat. 

 Sashi Ambi, Head of Corporate Communications, BMW Group Malaysia, presenting a child car seat to a parent at the BMW Safety 360° program at My Playpen.
 (From L-R) Lai Leng, recipient of the BMW child car seat, with Sashi Ambi, Head of Corporate Communications, BMW Group Malaysia.

May Hwong, Child Passenger Safety Consultant to PPBM, giving a demonstration on chid car seats at the BMW Safety 360° Program held at Julia Gabriel Center, Citta Mall.


Dinas Elni Marini, Child Passenger Safety Consultant to PPBM Program giving a talk on child passenger safety at the BMW Safety 360° Program held at Krista Schools, Bukit Antarabangsa.

PRESS RELEASE
December 1, 2016

BMW Group Malaysia continues its BMW Safety 360° program for the year 2016

with My Playpen.

(From L-R) May Hwong, Child Passenger Safety Consultant of The Association of Registered Children Providers Malaysia (PPBM); Wang Pau Lee, Director of Julia Gabriel Centre; Sharon Jacob, Principal of Julia Gabriel Centre; Sashi Ambi, Head of Corporate Communications of BMW Group Malaysia; and Datin PH Wong, President of PPBM at the BMW Safety 360° event held at Julia Gabriel Centre.

Premium automaker continues to run its road safety campaign with My Playpen and the

Association of Registered Childcare Providers Malaysia (PPBM).

Selangor, 1 st December 2016 – BMW Group Malaysia recently organized yet another

BMW Safety 360° program at My Playpen. The program, which took place for six

months, was conducted in collaboration with selected Kindergartens and Montessori

centres throughout Klang Valley to raise awareness and call to action for more

responsible on-the- road and in-car safety practices for children, adults and families.

Working together with the Association of Registered Childcare Providers Malaysia

(PPBM) in 2016, the BMW Safety 360° program focused on road etiquettes as well as

in-car safety technology and practices for parents and children. The program particularly

addresses the importance of child seats and the need for the special seats for children

to be mandatory when children are traveling in vehicles in the country.

As part of the program, a series of road safety themed activities and learnings were

conducted for the parents and children at the Julia Gabriel Centre, Krista Education and

My Playpen while child passenger safety consultants from PPBM also shared with

parents on the various types of childseats available and suitable children. The team

from PPBM even conducted carseat checks for parents wanting to know if they had the

correct seat for their children. The BMW Safety 360° program also took place at Cooler

Lumpur Festival 2016 earlier in the year to reach out to more families in the Klang

Valley area.

“The BMW Safety 360° program reflects our commitment to view safety and

responsibility from the complete view of technology, behaviour and action. This year, we

are continuing with our work from last year and we spoke directly to parents and

children because we believe that they are the group that urgently needs to be reached

out to when raising awareness on road safety issues, particularly on those related to

children,” said Sashi Ambi, Head of Coporate Communications, BMW Group Malaysia.

Karen Tan, Child Passenger Safety Consultant to PPBM said, “It is a fact that car

crashes are one of the leading causes of death and injury to babies and young children.

While events leading up to the car swerving sharply, braking suddenly or colliding may

be unavoidable, the outcome of how your child survives it can be. Your child must be

properly restrained in a safety approved child car seat while traveling in the car, even if

it is for short trips down the road.”

Buckling children in age- and size-appropriate child car seats, booster seats, and seat

belts reduces the risk of serious and fatal injuries. Child car seats reduce the risk of

death to infants by 71% and to toddlers by 54% in passenger vehicles, while booster

seats reduce the risk of serious injury by 45% for children aged 4-8 years old when

compared with seat belt use alone (1).


Further to that, PPBM also conducted a child restraint demonstration with ISOFIX

technology which makes the seat exceptionally safe by eliminating the risk of the seat

being incorrectly fitted in the vehicle.

Ambi added that, “The program this year has allowed us to personally reach out to more

than 500 parents and it is our hope that parents will not only begin to prioritize

responsible in-car practices for the best safety of their children, but also understand the

different guidelines and uses of child restraints available in the market. Moving forward,

we hope to achieve greater milestones in terms of car safety to further enhance our

commitment to our consumers and Malaysians as a whole.”


(1)
1 Durbin, D. R. (2011). Technical report—Child passenger safety. Pediatrics, 127(4). Advance online publication.

doi:10.1542/peds.2011-0215
-End-

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