December 1, 2016
BMW Group Malaysia continues its BMW Safety 360° program for the year 2016
with My Playpen.
Premium automaker continues to run its road safety campaign with My Playpen and the
Association of Registered Childcare Providers Malaysia (PPBM).
Selangor, 1 st December 2016 – BMW Group Malaysia recently organized yet another
BMW Safety 360° program at My Playpen. The program, which took place for six
months, was conducted in collaboration with selected Kindergartens and Montessori
centres throughout Klang Valley to raise awareness and call to action for more
responsible on-the- road and in-car safety practices for children, adults and families.
Working together with the Association of Registered Childcare Providers Malaysia
(PPBM) in 2016, the BMW Safety 360° program focused on road etiquettes as well as
in-car safety technology and practices for parents and children. The program particularly
addresses the importance of child seats and the need for the special seats for children
to be mandatory when children are traveling in vehicles in the country.
As part of the program, a series of road safety themed activities and learnings were
conducted for the parents and children at the Julia Gabriel Centre, Krista Education and
My Playpen while child passenger safety consultants from PPBM also shared with
parents on the various types of childseats available and suitable children. The team
from PPBM even conducted carseat checks for parents wanting to know if they had the
correct seat for their children. The BMW Safety 360° program also took place at Cooler
Lumpur Festival 2016 earlier in the year to reach out to more families in the Klang
“The BMW Safety 360° program reflects our commitment to view safety and
responsibility from the complete view of technology, behaviour and action. This year, we
are continuing with our work from last year and we spoke directly to parents and
children because we believe that they are the group that urgently needs to be reached
out to when raising awareness on road safety issues, particularly on those related to
children,” said Sashi Ambi, Head of Coporate Communications, BMW Group Malaysia.
Karen Tan, Child Passenger Safety Consultant to PPBM said, “It is a fact that car
crashes are one of the leading causes of death and injury to babies and young children.
While events leading up to the car swerving sharply, braking suddenly or colliding may
be unavoidable, the outcome of how your child survives it can be. Your child must be
properly restrained in a safety approved child car seat while traveling in the car, even if
it is for short trips down the road.”
Buckling children in age- and size-appropriate child car seats, booster seats, and seat
belts reduces the risk of serious and fatal injuries. Child car seats reduce the risk of
death to infants by 71% and to toddlers by 54% in passenger vehicles, while booster
seats reduce the risk of serious injury by 45% for children aged 4-8 years old when
compared with seat belt use alone (1).
Further to that, PPBM also conducted a child restraint demonstration with ISOFIX
technology which makes the seat exceptionally safe by eliminating the risk of the seat
being incorrectly fitted in the vehicle.
Ambi added that, “The program this year has allowed us to personally reach out to more
than 500 parents and it is our hope that parents will not only begin to prioritize
responsible in-car practices for the best safety of their children, but also understand the
different guidelines and uses of child restraints available in the market. Moving forward,
we hope to achieve greater milestones in terms of car safety to further enhance our
commitment to our consumers and Malaysians as a whole.”
1 Durbin, D. R. (2011). Technical report—Child passenger safety. Pediatrics, 127(4). Advance online publication.