Perodua Eco-Challenge returns, this time with potential commercial value
Kuala Lumpur, 8 Dec: The Perodua Eco Challenge 2017 (PEC 2017), one of
Perodua’s main Corporate Responsibility programmes, returns with invitations to
institutions of higher learning to propose the best innovative components which
might be incorporated in its future models.
“The PEC 2017 is very unique and comes with a new format as we need them to
create a part of a car that includes the element of ECO (Environment, Creativity and
Originality) which will be considered to be included in our new models,” Perodua
President & Chief Executive Officer, Datuk (Dr) Aminar Rashid Salleh said.
Launched in 2009, the Perodua Eco Challenge offers students and faculty members
from local institutions of higher learning an avenue to show their creativity in terms of
design, engineering and business prowess against their peers from different
Between 2009 and 2013 the Perodua Eco Challenge was focused on redesigning of
existing Perodua models then to building up a new car and marketing them with fuel
efficiency as the main objective for the participating institutions of higher learning.
Typically, the theme of the PEC during this time was more distance-race oriented.
For 2017, the institutions of higher learning will focus more in research and
development (R&D) and they will work closely with Perodua’s R&D team as well as
Perodua’s vendors to produce a prototype component with more of a parts
development theme incorporated in the challenge.
A total of 21 institutions of higher learning were invited to participate in the Perodua
Eco Challenge in November 2016 of which 10 were chosen today to compete for
Perodua gave a small seed grant to develop the ideas for the institutions and by April
2017, these 10 institutions will work with Perodua R&D as well as vendors to
produce the prototype for a final assessment.
“These ideas must incorporate the ‘unique Malaysia’ element in their designs as to
make them truly stand out from other model offerings,” Datuk (Dr) Aminar said.
The role of the Perodua R&D and vendors would be to advise and educate the
institutions of higher learning on the importance of proper work culture, procedures
“We believe that this will be a great help to both the institutions and students as they
could incorporate these processes in their education and work-life environment,”
Datuk (Dr) Aminar said.
Once the prototype is completed, the component will be reviewed by a team of
judges in December 2017. Marks will be given on a stage basis, where the
institutions will be evaluated based on their progress and team participation.
“The PEC’s core idea is to empower youths through education and we believe
adding “real-world” elements such as competition and actual processes in
developing a global business mind-set are essential for a vibrant as well as
innovative nation,” Datuk (Dr) Aminar said.