Asbenz Motors, Delivering Mercedes-Benz
Excellence In The North
Mercedes-Benz Malaysia (MBM) strengthens presence in the Northern
region with the newly upgraded Asbenz Motors Sungai Petani Autohaus
MBM together with its dealer network assures premium experience
Asbenz Motors leads customer experience excellence for the Mercedes-
Benz brand in Sungai Petani
Sungai Petani, Kedah, 1 December 2016 – Mercedes-Benz Malaysia Sdn Bhd and
authorised dealer Asbenz Motors Sdn Bhd recently unveiled the newly upgraded
Mercedes-Benz Asbenz Motors Sungai Petani Autohaus (Asbenz Sg Petani
Autohaus). With the enhanced Asbenz Sg Petani Autohaus, customers in the
northern region can look forward to the hallmark three-pointed star service
standards already enjoyed by the larger towns and cities in the country.
“We are very pleased to continue growing our service and retail touchpoints for the
benefit of our customers. Our ever-growing brand presence over the years is a
result of the synergy between Mercedes-Benz Malaysia and our dealer partners.
Through the enhanced Asbenz Sg Petani Autohaus, customers in the northern
region can be assured of our unparalleled after-sales care backed by the brand’s
track record of 130 years of Innovation!,” said Mercedes-Benz Malaysia President
and CEO, Dr Claus Weidner.
“This upgrade is very timely as we grow in line with the good demand the
Mercedes-Benz brand has enjoyed all through the year, not only in Malaysia, but
worldwide. I believe our customers will be very pleased with the fresh look and
enhanced capabilities of our Autohaus which can service up to 200 vehicles a
month,” added Asbenz Motors Sdn Bhd, Managing Director, Mr Goh Chuan Kiong.
With a total investment of RM32 million in the northern region, the Asbenz Sg
Petani Autohaus upgrade represents Mercedes-Benz Malaysia’s long-term plan to
enhance the Autohauses in northern peninsular Malaysia.
The 11,439 sq. ft. Asbenz Sg Petani Autohaus is able to house four showroom
vehicles. A full-fledged 3S facility, it is capable of servicing 200 vehicles a month to
cope with the growing demand in premium customer service and experience. Fully
compliant with the Mercedes-Benz Presentation System II (MPS II), the global
autohaus benchmark of customer experience, the Asbenz Sg Petani Autohaus is
also complete with the new Mercedes-Benz Corporate Identity (CI).
During the official unveiling, Mercedes-Benz Malaysia Vice President Sales and
Marketing, Passenger Cars, Mark Raine, presented the recently launched models,
namely the SLC, C-Class Cabriolet, the GLC Coupe and the GLS to its northern
fans. “As the inventor of the automobile, for 130 years, we have continued to set
the highest benchmark in automotive technology, automotive retailing and
customer experience. The Asbenz Sg Petani Autohaus represents a strong
partnership between Mercedes-Benz Malaysia and Asbenz Motors in enriching new
experiences for our customers here in the northern region,” Raine said.
The Mercedes-Benz Asbenz Motors Sungai Petani Autohaus is located at No. 60,
Jalan Fairuz 6, Taman Perusahaan Ringan Bakar Arang, 08000 Sungai Petani,
For more information, please visit www.asbenz.mercedes-benz.com.my or call 04
431 7000 / 012 408 5511 (24-Hours)