Thursday, December 01, 2016

Mercedes-Benz Malaysia (MBM) officially opens its newly upgraded Asbenz Motors Sungai Petani Autohaus


Another Mercedes-Benz Autohaus in Malaysia has been upgraded. This time it is up north in Sungai Petani. Mercedes-Benz Malaysia Sdn Bhd and authorised dealer Asbenz Motors Sdn Bhd recently unveiled the newly upgraded Mercedes-Benz Asbenz Motors Sungai Petani Autohaus (Asbenz Sg Petani Autohaus).  


With this upgraded center, there is no need for people in the vicinity to head towards Penang if they wanted a feel of the latest Autohaus experience. This new Autohaus which can service up to 200 vehicles a month and it was upgraded with  a total investment of RM32 million (Do note that businesses are still investing in 2016, a year of supposed economic uncertainties).

The Asbenz Sg Petani Autohaus is part of Mercedes-Benz Malaysia’s long-term plan to enhance the Autohauses in northern peninsular Malaysia. This would definitely benefit the towkays up north. There are many actually, quietly doing their own thing and quietly buying one generation of Mercedes-Benz cars after another.

PRESS RELEASE
Asbenz Motors, Delivering Mercedes-Benz

Excellence In The North
 Mercedes-Benz Malaysia together with dealer partner, Asbenz Motors, celebrate the launch of the newly improved Mercedes-Benz Asbenz Motors Sg Petani Autohaus. (from left to right) Mercedes-Benz Malaysia (MBM) Vice-President, Sales and Marketing-Passenger Cars, Mr Mark Raine; Asbenz Motors Sdn Bhd, Managing Director, Mr Goh Chuan Kiong; MBM President and CEO, Dr Claus Weidner; Vice-President, After Sales Passenger Cars, Mr Heinrich Schromm; and Senior Manager Network Development, Mr JC Yap.

 Mercedes-Benz Malaysia (MBM) strengthens presence in the Northern

region with the newly upgraded Asbenz Motors Sungai Petani Autohaus

 MBM together with its dealer network assures premium experience

throughout Malaysia

 Asbenz Motors leads customer experience excellence for the Mercedes-
Benz brand in Sungai Petani

Sungai Petani, Kedah, 1 December 2016 – Mercedes-Benz Malaysia Sdn Bhd and

authorised dealer Asbenz Motors Sdn Bhd recently unveiled the newly upgraded

Mercedes-Benz Asbenz Motors Sungai Petani Autohaus (Asbenz Sg Petani

Autohaus). With the enhanced Asbenz Sg Petani Autohaus, customers in the

northern region can look forward to the hallmark three-pointed star service

standards already enjoyed by the larger towns and cities in the country.

“We are very pleased to continue growing our service and retail touchpoints for the

benefit of our customers. Our ever-growing brand presence over the years is a

result of the synergy between Mercedes-Benz Malaysia and our dealer partners.

Through the enhanced Asbenz Sg Petani Autohaus, customers in the northern

region can be assured of our unparalleled after-sales care backed by the brand’s

track record of 130 years of Innovation!,” said Mercedes-Benz Malaysia President

and CEO, Dr Claus Weidner.

“This upgrade is very timely as we grow in line with the good demand the

Mercedes-Benz brand has enjoyed all through the year, not only in Malaysia, but

worldwide. I believe our customers will be very pleased with the fresh look and

enhanced capabilities of our Autohaus which can service up to 200 vehicles a

month,” added Asbenz Motors Sdn Bhd, Managing Director, Mr Goh Chuan Kiong.

With a total investment of RM32 million in the northern region, the Asbenz Sg

Petani Autohaus upgrade represents Mercedes-Benz Malaysia’s long-term plan to

enhance the Autohauses in northern peninsular Malaysia.

The 11,439 sq. ft. Asbenz Sg Petani Autohaus is able to house four showroom

vehicles. A full-fledged 3S facility, it is capable of servicing 200 vehicles a month to

cope with the growing demand in premium customer service and experience. Fully

compliant with the Mercedes-Benz Presentation System II (MPS II), the global

autohaus benchmark of customer experience, the Asbenz Sg Petani Autohaus is

also complete with the new Mercedes-Benz Corporate Identity (CI).

During the official unveiling, Mercedes-Benz Malaysia Vice President Sales and

Marketing, Passenger Cars, Mark Raine, presented the recently launched models,

namely the SLC, C-Class Cabriolet, the GLC Coupe and the GLS to its northern

fans. “As the inventor of the automobile, for 130 years, we have continued to set

the highest benchmark in automotive technology, automotive retailing and

customer experience. The Asbenz Sg Petani Autohaus represents a strong

partnership between Mercedes-Benz Malaysia and Asbenz Motors in enriching new

experiences for our customers here in the northern region,” Raine said.

The Mercedes-Benz Asbenz Motors Sungai Petani Autohaus is located at No. 60,

Jalan Fairuz 6, Taman Perusahaan Ringan Bakar Arang, 08000 Sungai Petani,

Kedah.

For more information, please visit www.asbenz.mercedes-benz.com.my or call 04

431 7000 / 012 408 5511 (24-Hours)

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