BMW Malaysia, Safe ‘n Sound and Childline Foundation to subsidise 150 infant child car seats.

As part of the fifth edition of the BMW Safety 360° Programme, BMW Malaysia has partnered with Childline Foundation, a non-profit organisation focused on the awareness and education of child safety and protection – to introduce ‘From Day One’ campaign. This is aimed at advocating the importance of child car seats, especially for newborns. BMW Malaysia, Safe ‘n Sound and Childline Foundation to subsidise 150 infant child car seats as part of this campaign which is important as many Malaysians seem to take the child safety in passenger cars very lightly.

BMW Safety 360° Program - New Videos and the #SafetyStartsWithYou Campaign In Time For Hari Raya 2018

BMW Group Malaysia recently introduced  the #SafetyStartsWithYou, video series. These are Public Service Announcement (PSA) videos directed by BMW Shorties Finalist Mallory Lee, as part of the premium automaker’s annual BMW Safety 360º Program. The videos feature children between the ages of 4 to 9 years old and they serve as a reminder to adults to be safer on the roads, especially this Hari Raya season when people are all rushing to get back to their hometowns.

Happenings: BMW Group Malaysia initiates the latest round of the BMW Safety 360° Program in collaboration with Ukids

BMW Group Malaysia yesterday introduced the 4th edition of the BMW Safety 360° Program for the year 2017. Working in collaboration with Ukids, the ‘Roaderland’ program serves to educate parents and their pre-school children on road safety in a fun, experiential way and to share with parents the importance of using childseats and proper restraint solutions as a way to keep their children safe in cars.

BMW Safety 360° program for the year 2016 continues with My Playpen.

Start 'em young they say. Which is why BMW Group Malaysia had recently organized yet another BMW Safety 360° program at My Playpen. The program, which took place for a six month period, was conducted in collaboration with selected Kindergartens and Montessori centres throughout Klang Valley to raise awareness and call to action for more responsible on-the-road and in-car safety practices for children, adults and families.