Another motor show is coming our way. The Malaysia Autoshow 2016 (formally known as the ASEAN Autoshow in 2015 will be held from 10 - 13 November 2016 at the MINES International Exhibition Convention Centre (MIECC). Car companies have lined up special deals only available at the show. These range from exclusive car deals and discounts offered only during these four days with attractive financial packages. And you can win a Kia Rio!
Yes. There are also RM200, 000 worth of prizes to be won. Visitors who place their bookings on a passenger car at the Malaysia Autoshow stand to win a Kia Rio X 1.4 Sedan worth RM78,000 in the “Buy a Car, Win a Car” contest sponsored by Kia Malaysia.
Dato' Madani Sahari, CEO MAI and Mr Yamin Vong launching the media launch
Show sponsor AIG Insurance will be educating motorists about usage-based insurance whilst another sponsor, DealerTech, specialises in a sharing-app that turns a smartphone into a powerful dealer and car sale information system. It will customise this system for car brands exhibiting at the Autoshow as well as customise a voting system for the People's Choice Car of the Year 2016. Visitors to the Malaysia Autoshow are invited to download the app at the Autoshow and vote for their Car of the Year.
Other Autoshow attractions lined up include:
- test drives of the latest multi-brand cars in the outdoor arena of the Mines International and Convention Centre,
- stunt driving by Malaysia’s drift queen Leona Chin
- auto accessory and lifestyle booths,
- children’s fun and games corner
- a property exhibition in the Mezzanine floor.
Aside from the usual drumming up of automotive sales during this tough economic period, MAI's aim for the auto show include creating public awareness about the industry as a whole and also specifically the aim for Malaysian to be the regional hub for Energy Efficient Vehicle assembly in the ASEAN region.
By 2020, it is projected that some 85% of vehicles produced in the country will be energy efficient vehicles (EEVs), making Malaysia the regional hub for EEVs in Asean.In line with this, the Malaysia Automotive Institute (MAI), will set up a special booth at the Autoshow to share its vision as well as create awareness to help turn Malaysia into a regional base for Energy Efficient Vehicle (EEV) production.
There was also a mention at the press conference by Dato’ Madani Sahari, Chief Executive Officer, Malaysia Automotive Institute that a Malaysian-China Joint Venture company (which has set up operations in Glenmarie, Shah Alam) will be previewing its fully electric prototype vehicle at the Auto Show. So aside from the usual sales oriented stuff, MAI has promised something slightly different which it hopes would usher more EEV usage in Malaysia..
The Malaysia Autoshow 2016 is expected to attract 100,000 visitors.
PRESS RELEASE
MAI to take EEV trends a step further at Malaysia Autoshow 2016
The National Automotive Policy 2014 (NAP 2014) redirected the Malaysian automotive
industry, taking the nation into the modern era of Energy Efficient Vehicles (EEVs).
By 2020, it is projected that some 85% of vehicles produced in the country will be
energy efficient vehicles (EEVs), making Malaysia the regional hub for EEVs in Asean.
In line with this, the Malaysia Automotive Institute (MAI), as the sole organiser of the
Malaysia Autoshow 2016, will set up a special booth at the Autoshow to share its vision
as well as create awareness to help turn Malaysia into a regional base for Energy
Efficient Vehicle (EEV) production.
Influenced by the Asean theme, the show will host many exhibitors from around Asean
as well as local distributors and manufacturers, and is expected to attract 100,000
visitors.
“This year MAI aims to make the Malaysia Autoshow an even more immersive event,
as it spearheads the showcase of future trends in the auto industry, especially among
the latest energy efficient vehicles (EEVs) which also include hybrid and diesel
powered vehicles,” said Dato’ Madani Sahari, Chief Executive Officer, Malaysia
Automotive Institute.
“Numerous OEMs have undertaken EEV programs within their production facilities in
Malaysia, and to date, more than 180 models and variants have been certified as
EEVs,” said Dato’ Madani.
The ASEAN Autoshow that started in 2015, is one of MAI’s flagship events. This
year’s edition will be renamed as The Malaysia Autoshow 2016 and will be held be
from 10 - 13 November 2016 at the MINES International Exhibition Convention
Centre (MIECC).
The Malaysia Autoshow 2016 is set to become the biggest composite annual
automotive show in Malaysia with manufacturers and distributors of cars, bikes, trucks
as well as aftermarket dealers exhibiting their products.
More than 150 exhibitors from renowned vehicle brands, aftermarket and accessory
products will lay out their extensive product range during the event.
The Autoshow has also been an enabler of car sales, matching car buyers with car
brands and their models that span a broad spectrum of budgets, and where show
visitors also get to view all the newly launched cars for the year, under one roof.
Car companies have lined up special deals only available at the show. These range
from exclusive car deals and discounts offered only during these four days with
attractive financial packages. There are also RM200, 000 worth of prizes to be won.
Visitors who place their bookings on a passenger car at the Malaysia Autoshow stand
to win a Kia Rio X 1.4 Sedan worth RM78,000 in the “Buy a Car, Win a Car” contest
sponsored by Kia Malaysia.
Show sponsor AIG Insurance will be educating motorists about usage-based
insurance.
Another sponsor, DealerTech, specialises in a sharing-app that turns a smartphone
into a powerful dealer and car sale information system. It will customise this system
for car brands exhibiting at the Autoshow.
DealerTech will also customise a voting system for the People's Choice Car of the
Year 2016. Visitors to the Malaysia Autoshow are invited to download the app at the
Autoshow and vote for their Car of the Year.
Other Autoshow attractions lined up include:
- test drives of the latest multi-brand cars in the outdoor arena of the
Mines International and Convention Centre,
- stunt driving by Malaysia’s drift queen Leona Chin
- auto accessory and lifestyle booths,
- children’s fun and games corner
- a property exhibition in the Mezzanine floor.
About the Malaysian Automotive Institute
Malaysia Automotive Institute (MAI), is an agency under the Ministry of International
Trade and Industry (MITI). Serving as the focal point, coordination centre and think
tank for the nation's automotive industry, it functions to enhance technology, human
capital, supply chain, market outreach and aftersales capabilities of all automotive
stakeholders and ecosystems. For information, please visit www.mai.org.my
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