PETRONAS Lubricants Malaysia recently launched PETRONAS Urania with ViscGuard™ here in Malaysia. The Urania is PETRONAS' commercial vehicle lubricant (CVL) formulated to effectively guard against engine deposits build-up. Malaysia is a key market for PETRONAS Lubricants and is crucial to growing its business in Asia.
(From L – R) 1. Mohd Ibrahimnuddin Mohd Yunus, Chief Executive Officer, PETRONAS Dagangan Berhad; Giuseppe D'Arrigo, Group Chief Executive Officer, PETRONAS Lubricants International; Mohd Khalid Bin Mohamed Latiff, Regional Head, Asia Pacific, PETRONAS Lubricants International; Giuseppe Pedretti, Chief Commercial Officer, PETRONAS Lubricants International; Eric Holthusen, Chief Operating Officer, PETRONAS Lubricants International; Zubair Abdul Razak, Chief Executive Officer, PETRONAS Lubricants Marketing Malaysia, at the customer launch.
First launched in May2016 over in Europe, this new range of diesel engine lubricants is a result of global research conducted to understand customers’ business and transportation needs. PETRONAS Urania with ViscGuard™ reportedly prevents abrasive wear and oxidation to maintain optimal oil viscosity that is necessary to keep commercial vehicle drivers and businesses on the move.
I believe this is part of PETRONAS' current approach to tap into the commercial vehicle market on the Malaysian front. This and also the aspiration to be among the world’s top lubricants players by 2019. It capitalises on the upward trend in the global lubricants market, projected to be worth US$166.59billion by 2021 as well as driven by the increasing commercial vehicle sales and rapid industrialization in emerging countries. Locally, PETRONAS aims to be the market leader by 2018.
The press release is below for added information regarding the product.
PRESS RELEASE
PETRONAS Launches PETRONAS Urania with ViscGuard™ in Malaysia
New commercial vehicle lubricant guards against engine deposits build-up to prevent unplanned downtime
Kuala Lumpur, Malaysia, September 22, 2016 – PETRONAS Lubricants Marketing Malaysia (PLMM) recently launched PETRONAS Urania with ViscGuard™, its commercial vehicle lubricant (CVL) formulated to effectively guard against engine deposits build-up.
This new range of diesel engine lubricants prevents abrasive wear and oxidation to maintain optimal oil viscosity that is necessary to keep commercial vehicle drivers and businesses on the move.
First launched in the Europe region in May 2016, PETRONAS Urania with ViscGuard™ is now available in Malaysia.
Regional Head of Asia, PETRONAS Lubricants International, Mohd Khalid Bin Mohamed Latiff said, “PETRONAS Urania with ViscGuard™ is the result of our global research efforts, conducted to understand our customers’ and the end consumers’ business and transportation needs.”
Chief Executive Officer, PETRONAS Lubricants Marketing Malaysia, Zubair Abdul Razak said, “We discovered that unplanned downtime is their biggest fear as it may lead to opportunity cost and loss of reputation. Thus, ensuring proper maintenance of their key asset, the engine, is extremely important. PETRONAS is committed to provide better solutions and services through understanding the importance of solving customer problems and ensuring that their business is profitable and sustainable.”
With the construction and manufacturing sector in Malaysia set to grow consistently over the next few years, there will be steady demand commercial vehicles to support this growth. Despite commercial vehicle sales easing slight in 2016, the market is forecasted to bounce back in 2017 and remain on an upward trend until 2020[1].
“PETRONAS Urania with ViscGuard™ not only guards the heart of a vehicle against engine deposits build-up, but also has a direct impact on the total cost of ownership for our customers. More importantly, it ensures that our customers are able to remain operational and meet their business commitment day after day,” said Zubair.
The build-up of engine deposits is a common but underestimated problem, which can lead to engine failure and unplanned downtime if not addressed. Soot and ash particles exist in all engines, a byproduct of diesel fuel combustion. Over time, they can cause oil thickening and further agglomerate to form larger particles that stick to critical engine parts. These ‘silent killers’ can starve critical engine parts which require necessary lubrication and increase engine’s wear and tear. Over time, and aggravated by the severe operating conditions that commercial vehicles undergo, it will eventually lead to total engine breakdown.
PETRONAS Urania with ViscGuard™ is engineered with robust oil film that disperses engine deposits, while maintaining optimal oil viscosity for longer engine life. When tested against latest industry standard, PETRONAS Urania with ViscGuard™ performed up to 89%[2]*better at maintaining oil viscosity integrity under high soot conditions. PETRONAS Urania with ViscGuard™ also performed up to 50%[2] better in controlling carbon build-up.
The launch of PETRONAS Urania with ViscGuard™ is on the back of PLI’s strategic growth aspiration to be among the world’s top lubricants players by 2019. It capitalises on the upward trend in the global lubricants market, projected to be worth US$166.59billion[3] by 2021 as well as driven by the increasing commercial vehicle sales and rapid industrialization in emerging countries. Locally, PETRONAS aims to be the market leader by 2018.
Mohd Khalid added, “Technology is our key differentiator at PETRONAS. We dedicated much of our focus to hone in and further sharpen our technological edge. This has allowed us to leverage our strong legacy in lubricants technology to innovate and deliver superior products and service offerings that meet the needs of the automotive industry and our end consumers.”
About PETRONAS Lubricants International
PETRONAS Lubricants International (PLI) is the global lubricants manufacturing and marketing arm of PETRONAS, the national oil corporation of Malaysia. Established in 2008, PETRONAS Lubricants International manufactures and markets a full range of high-quality automotive and industrial lubricants products in over 80 markets globally. Headquartered in Kuala Lumpur, PLI has over 30 marketing offices in 27 countries, managed through regional offices in Kuala Lumpur, Turin, Belo Horizonte, Chicago and Durban. PLI is currently ranked among the Top 10 Finished Lubricants Company by market share and is driving an aggressive business growth agenda to secure its position as a leading global lubricants company.
For more information, please visit www.pli-petronas.com
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