Hap Seng Trucks Distribution Sdn. Bhd. recently completed the take-over of the commercial vehicle general distribution business from Mercedes-Benz Malaysia on the 1st of November 2018. It marked the start of Hap Seng Trucks Distribution as the exclusive and official distributor of Mercedes-Benz Trucks, Mercedes-Benz Vans and FUSO Trucks in here in Malaysia. The transfer also includes the import, assembly, wholesale distribution and aftersales services of Mercedes-Benz and FUSO commercial vehicles.
To commemorate the event, Hap Seng Trucks Distribution held an “office-opening” ceremony at its new office which is located at Wisma Mercedes-Benz at Kinrara, Puchong which was actually designed, built, managed and owned by the Hap Seng Group. Something for the company to mark the memorable occasion.
Hap Seng Trucks Distribution is currently helmed by Mr Roland Schneider. The German is a 28-year veteran in the automotive industry and was previously with the Daimler group (who own the Mercedes-Benz and FUSO brands globally). The company is a wholly owned subsidiary of Hap Seng Consolidated Berhad, a public listed company on the Main Market of Bursa Malaysia Securities Berhad. It is a diversified group with six core businesses – plantations, property investment and development, credit financing, automotive, fertilisers trading and building materials. The group is also a familiar name when it comes to the distribution of Mercedes-Benz cars here as they run and operate a number of Mercedes-Benz Autohauses under the Hap Seng Star brand.
“We are truly grateful for this very honour and opportunity to be appointed the exclusive general distributor of Mercedes-Benz and FUSO commercial vehicles in Malaysia. I steadfastly believe that Hap Seng Trucks Distribution is well-poised to fly more Mercedes-Benz and FUSO flags on the roads and highways in Malaysia in time to come. This is a collective mission to be made possible with the collaborative efforts of all stakeholders, (including) our esteemed principal and dealer network, as well as our unflagging commitment to support our dealers and to open new frontiers in the commercial trucks business,” said Schneider.
Mr Antonio Randazzo, Vice President of Daimler Commercial Vehicles South East Asia, also added to this milestone. He said, “Leveraging on the prominent brand presence of Mercedes-Benz and FUSO, as well as the proven track record and reputation of Hap Seng, we are confident that Hap Seng Trucks Distribution is on their way to bring the commercial vehicle business in Malaysia to a whole new level.”
It will be interesting to see this development where all sales, distribution and after sales of all Mercedes-Benz commercial vehicles are under a Malaysian run company. The Mercedes-Benz commercial arm seems to be doing reasonably well in the small to medium truck sectors but faced stiff competition in the heavy duty prime mover sector. According to industry pundits, the takeover of Mercedes-Benz commercial vehicles by Hap Seng Group was that a local touch was needed to push the brand further.
We first reported the acquisition by Hap Seng group back in April of this year. Click here to read the article if you are interested.
Schneider (back row 7th from left) with the committed team of Hap Seng Trucks Distribution.
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