Mercedes-Benz Malaysia Sdn Bhd (MBM) has announced an additional authorised dealer partner, Auto Commerz Sdn Bhd, at the launch of the interim Mercedes-Benz Auto Commerz Autohaus located in Setapak, Kuala Lumpur. Auto Commerz, is a company that is part of the Swire Group and together with MBM will be investing over RM10 million over the next two years for the building of a more permanent Mercedes-Benz Auto Commerz Autohaus which will be located in the same vicinity as the interim one.
Auto Commerz, as part of Swire Group, brings its regional and global expertise to sell and market Mercedes-Benz cars in Malaysia, especially now catering customers with the signature Mercedes-Benz experience in the North Eastern side of Kuala Lumpur . The Swire Group currently distributes and retails various automotive brands in Asia including Mercedes-Benz vehicles in Taiwan, so in some ways this isn't something new to them.
The addition of a new dealer and dealership as well as future 3S Autohaus by Auto Commerz is part of Mercedes-Benz Malaysia's plan to comtinue its expansion plans here in Malaysia. It is through its dealer network that is intends to continue to maintain its lead in the Malaysian premium automotive segment with the key factors being 'Best Products and Best Customer Experience'.
While this newly launched Autohaus is a temporary one, it is still fully compliant with the Mercedes-Benz Presentation System II (MPS II). The MPS II is the global Autohaus benchmark of customer experience, with the latest Mercedes-Benz Corporate Identity (CI). The same sales experience will be provided here just like any other Mercedes-Benz Autohaus around the region. The showroom has space for about five cars including one at the delivery bay. It has a mezzanine floor which houses a mini bar, seating and more official Mercedes-Benz products on display.
(from left) Mercedes-Benz Malaysia Sdn Bhd, Vice President, After Sales, Mercedes-Benz Cars, Mr Heinrich Schromm; President and CEO, Dr Claus Weidner; Auto Commerz Sdn Bhd, Dealer Principal, Mr Eric Khoo; Mercedes-Benz Malaysia, Vice President, Sales and Marketing, Mercedes-Benz Cars, Mr Mark Raine; and Mercedes-Benz Services Malaysia Sdn Bhd, Managing Director, Mr Mike Ponnaz.
Kuala Lumpur, 7 September 2017 – Leading German marque, Mercedes-Benz Malaysia Sdn Bhd (MBM) today announced an additional authorised dealer partner, Auto Commerz Sdn Bhd, at the launch of the interim Mercedes-Benz Auto Commerz Autohaus.
Auto Commerz Sdn Bhd is part of the Swire Group, a highly diversified global business group which has been in operation for over 200 years focusing on five key industries, namely property, aviation, marine services, food and beverages and trading and industrial. Through its various trading operations within Swire Group, the conglomerate distributes and retails various automotive brands in Asia including retailing Mercedes-Benz vehicles in Taiwan, and now Malaysia. MBM and Auto Commerz have allocated an investment of over RM10 million over the next two years for the new dealership.
“With the launch of this new Auto Commerz Autohaus, we maintain our claim as the largest premium dealer network in Malaysia with 32 Autohauses nationwide. We strongly believe that the introduction of a new dealer group in Malaysia will enable us to continue to strengthen our brand presence in this country and deliver superior customer experience to our customers. A competitive business environment breeds excellence and this will ensure that our customers will continue to receive The Best or Nothing in customer service and products,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.
Mercedes-Benz Malaysia together with dealer partner Auto Commerz aims to deliver a unique and individualized customer experience. Tailored to a specialised one-to-one experience for Mercedes-Benz customers, the interim Mercedes-Benz Auto Commerz Autohaus is able to display four showroom vehicles with official Mercedes-Benz accessories and merchandise, and financial services from Mercedes-Benz Services Malaysia.
An interim facility, the newly launched temporary Mercedes-Benz Auto Commerz Autohaus is fully compliant with the Mercedes-Benz Presentation System II (MPS II), the global Autohaus benchmark of customer experience, with the latest Mercedes-Benz Corporate Identity (CI).
“We are very excited about joining the Mercedes-Benz network. As we are supported by strong global experience and expertise, we will continue to maintain the Mercedes-Benz brand and also take customer experience to greater heights in Malaysia. We are driven by our values of integrity, excellence, endeavor, continuity and humility, to meet the customers and business environment needs with a vision to build long-term relationships with our customers,” said Auto Commerz Sdn Bhd, Dealer Principal, Mr Eric Khoo.
“Leveraging on Swire Group’s international presence, industry knowledge and experience, we are confident that the Mercedes-Benz Auto Commerz dealership will further enhance customer experience in Malaysia,” added Dr Weidner.
Mercedes-Benz Malaysia has 32 dedicated dealerships nationwide delivering the best products and the best customer experience throughout customers’ entire journey, making them the largest premium automotive dealer network in the country.
The Mercedes-Benz Auto Commerz Autohaus is located at G-1, PV128, Jalan Genting Klang, 53300 Kuala Lumpur. For more information, please call +603 8069 9077.
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