Mitsubishi Motors Malaysia has a new brand ambassador. Leona Chin is one of the few members of the fairer sex who has made it in an overwhelmingly male-dominated profession. Leona has proven herself and broken many stereotypes by conquering the motorsports industry especially in the drifting scene as well as circuit racing.
She first became more involved in Mitsubishi Motors after her famous "Sales Girl Drifts Customers in Pickup Truck" prank video which has more than 7.3 million views on YouTube.
As Mitsubishi Malaysia's brand ambassador, she will appear in several campaigns on different forms of media as well as roadshows. She is set to appear at the recently introduced locally-assembled Mitsubishi Outlander (2.0L CKD) preview roadshow at Mid Valley Megamall, from 27 September to 1 October
from 10.00am-10.00pm.
PRESS RELEASE
Mitsubishi Motors Malaysia (MMM) Appoints
Leona Chin as Brand Ambassador
Kuala Lumpur, 26 September 2017- Mitsubishi Motors Malaysia (MMM), the official distributor of
Mitsubishi Motors vehicle in Malaysia, today announced the appointment of Leona Chin, Malaysia
Motorsports Athlete as its brand ambassador.
“We are happy to welcome Leona as MMM’s brand ambassador. Leona has been involved in many
car racing events worldwide and recently gained victory in the Clio Cup China Series as one of the
two female drivers during the first race weekend back in March 2016 in Zhuhai, China. Leona’s
involvement in motorsports proves to be a great platform in which we found something in common
with ourselves- producing Mitsubishi rally inspired vehicles that will in return benefit our customers
in terms of handling, performance and not forgetting safety as well”, said Chief Executive Officer of
MMM, Tomoyuki Shinnishi.
“Leona has also joined Mitsubishi Motors for many extreme events which proved the Triton with
MIVEC engine a success time and time again. Conquering terrains such as the Borneo Safari,
Sarawak’s first 4x4 Jamboree was not an easy task, but we’ve decided to push both man and
machine to the limits,” he added.
Besides the Triton, MMM will also be putting strong highlight on Mitsubishi Motors SUVs the
Outlander and ASX Compact SUV. Both are locally-assembled in Malaysia and boasts outstanding
premium and safety features.
“I am proud of representing Mitsubishi - a strong and prestigious brand with a great motorsports
heritage. It was an exciting journey for me last year, as the Triton product ambassador and owner.
Most of the extreme events which I’ve been with Mitsubishi have proved the strength, durability
and endurance of the Triton. I wish to thank Mitsubishi Motors Malaysia for the opportunity to work
together again and I am looking forward to represent the brand overall this time,” said Leona Chin.
As a lady in an overwhelmingly male-dominated profession, Chin has proven herself and broken
many stereotypes by conquering the motorsports industry. Chin, the gutsy lass with a sweet smile
and bubbly personality became more involved in Mitsubishi Motors after her famous "Sales Girl
Drifts Customers in Pickup Truck" prank video which has more than 7.3 million views on YouTube.
As Mitsubishi Motors’ brand ambassador, Chin will appear in several campaigns including all types of
media, roadshows and social media. She is set to appear at the recently introduced locally-
assembled Outlander preview roadshow at Mid Valley Megamall, from 27 September to 1 October
from 10.00am-10.00pm.
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