Friday, June 10, 2016

INDUSTRY NEWS: PROTON Officially opens its first 3S showroom in Chile



28th May 2016 marked the day when PROTON officially opened its doors (again) to customers in Chile. Proton had opened its new 3S showroom located in Irarrazaval, Santiago. The centre is located just 15 minutes away from the city centre and is managed by distributors Andes Motor. Andes Motor is a subsidiary of the Kaufmann Group which is a leading distributor of buses, Trucks and luxury cars in the South American country.


Encik Khalid Yusoff, Proton's Director of Transformation Office and Head International Sales Div. and Chief Executive Officer of Andes Motors, Alexander Kohler A

The 350 metre-square area centre can accommodate 3-4 cars to be serviced at any one time, with four dedicated parking bays for customers. There are five other 1S, or sales only outlets located within the Oeste Plaza Mall, Ayr, Technocid, Technosur and Antivero located in Santiago (which is the capital and the largest city in Chile)Apart from Santiago, other outlets are in Sucursal Pajaritos, Las Parcelas, Quilicura, San Bernado and Vespucio located throughout Chile. The network is expected to grow with the addition of left-hand drive Exora and Saga models in the near future.

Inside the 3S centre

The launch was officiated by Encik Mohd Khalid Yusof, Director of Transformation and Head of International Sales of PROTON, together with Mr Jorge Greene Diaz, General Manager of Andes Motor and Mr Maximilliano Sfeir, Business Manager of PROTON; witnessed by His Excellency Dato’ Dr. Mohamad Rameez, Malaysian Ambassador to Chile and Cik Ezzwani Ahmad, Trade Commissioner of MATRADE in Chile were also present to witness the event.


The Proton Preve was launched at the 1S centre located at Oeste Plaza Mall . It seems from the official photos I received that there was a nice long media drive to show the potential of the Proton Preve to the auto journalists over there too. Note that the Proton Preve sold there is left hand drive and is EURO 4 compliant. 

Note the signboard at the background. Definitely not Malaysia...and they are not overtaking.



LHD PREVE mid-corner. Nope...they're not overtaking.

MEDIA RELEASE
PROTON Officially opens its first 3S showroom in Chile


SUBANG JAYA, 10 June 2016 – At the launch of the Proton Prevé in Santiago, Chile on 28 May 2016, PROTON Holdings Berhad ("PROTON" or "the Company") officially opened its first 3S showroom with Andes Motor, PROTON's exclusive distributor in Chile. The 3S outlet, located in Irarrazaval, Santiago, 15 minutes away from the city centre, was officiated by Encik Mohd Khalid Yusof, Director of Transformation and Head of International Sales of PROTON, together with Mr Jorge Greene Diaz, General Manager of Andes Motor and Mr Maximilliano Sfeir, Business Manager of PROTON; witnessed by His Excellency Dato’ Dr. Mohamad Rameez, Malaysian Ambassador to Chile.

The 3S centre is managed by Andes Motor, a subsidiary of the Kaufmann Group, a leading distributor of buses, trucks and luxury cars in Chile with a vast network to provide proven sales and after sales services.

"The 3S centre is important to provide excellent sales and after sales services to our customers. There are 3 service bays just behind the showroom which can be further expanded, if necessary. Overall, the 350 metre-square area can accommodate 3-4 cars to be serviced at any one time, with four dedicated parking bays for customers," said Khalid.

In Santiago itself, there are five other 1S outlets located within the Oeste Plaza Mall, Ayr, Technocid, Technosur and AntiveroApart from Santiago, other outlets are in Sucursal Pajaritos, Las Parcelas, Quilicura, San Bernado and Vespucio. The network is expected to grow with the addition of left-hand drive Exora and Saga models in the near future.

Pursuant to the showroom opening on the same day, the Proton Prevé was launched in Plaza Oeste, one of Santiago's popular malls. The encouraging response at the launch, saw 1,000 people gathered to witness the lucky draw that granted one winner the chance to drive home a brand new Proton Prevé out of 2,000 entries received. His Excellency Dato' Dr Mohamad Rameez and Cik Ezzwani Ahmad, Trade Commissioner of MATRADE in Chile were also present to witness the event.

Excited to see the encouraging response from the public, Maximilliano said, “We have confidence in the Proton Prevé. The media here have tested the car and given positive feedback. Marketing becomes effortless when the car can convince the market by itself.”

As reported in March 2016, PROTON announced that the start of sales for the Prevé in Chile is targeted to be in May 2016 followed by the Exora and Saga in November 2016. Currently, the models that will be available for the Chilean market are the Prevé 1.6 Standard MT, Prevé 1.6 Executive MT and Prevé 1.6 Premium CVT. 

In tandem with efforts to promote Proton products in Chile, PROTON also handed over a Proton Exora to the Malaysian Embassy to help promote Malaysia in this Latin American country. HE Dato’ Dr Mohamad Rameez graciously received the MPV on behalf of the Embassy at the Irarrazaval showroom after its officiation.            
 ENDS

(C) 2016 motoring-malaysia.blogspot.com

No comments: