The newly revealed Hyundai IONIQ has been recognized for its outstanding design in the coveted Vehicle category, becoming the sixth Hyundai car to receive a Red Dot title in the last three years. The IONIQ is the world’s first eco-friendly car to offer a choice of three alternative-fuel powertrains (full electric, hybrids and plug in hybrids).
It is my personal opinion that the latest Hyundai styling philosophy translates quite well into metal. Very European in execution and very modern. The main question is whether Hyundai Sime Darby will launch it in Malaysia. I hope they do as they've tried out small batches of cars like the i20 and the i40 as well as low volume coupes like the Veloster.
The Ioniq Hybrid was first revealed in South Korea in January 2016. The official debut all three models took place in the March 2016 Geneva Motor Show. According to reports, Hyundai expects to sell 30,000 hybrids globally in 2016 and about 77,000 units in 2017.
PRESS RELEASE
March 31, 2016
Hyundai IONIQ Wins Prestigious 2016 Red Dot Design Award
Continued recognition for Hyundai Motor highlights success of design
evolution
IONIQ is the world’s first eco-friendly car to offer a choice of three alternative-
fuel powertrains
Hyundai Motor has once again received international acclaim in the prestigious Red
Dot Design Awards. The groundbreaking new IONIQ model has been recognized for
its outstanding design in the coveted Vehicle category, becoming the sixth Hyundai
car to receive a Red Dot title in the last three years.
The award acknowledges the future-oriented design of the newest addition to
Hyundai Motor’s car line-up. IONIQ is Hyundai Motor’s first dedicated eco-friendly
model and is an important milestone in its sustainability strategy, with this latest
award bringing further global recognition for its forward-looking design philosophy.
Hyundai Motor was recognized by Red Dot jury for presenting an evolutionary
design, through a refined, sophisticated form, and for its application of new eco-
friendly materials. IONIQ presents new possibilities for Hyundai Motor’s future
mobility styling, with its purified shape led by aerodynamics, and its refined, clean
lines and surfaces enhancing its coupe-like silhouette.
The 2016 award follows on from three Red Dot Design Awards received in 2015, with
the New Generation i20 Coupe, New Generation i20 Five-door and All-new Sonata
recognized for outstanding design. This followed accolades in 2014 for All-new
Genesis and New Generation i10. The All-new Sonata and Genesis received further
recognition for design, winning the 2014 Good Design Award, while the New
Generation i20 won the iF Design Award 2015 for its distinctive and sophisticated B-
segment styling.
Drawing on a jury of 38 experts from 25 countries - all high profile designers,
professors and journalists - the Red Dot Design Award is recognized globally as one
of the most sought-after marks for quality design. The 2016 contest attracted 5,214
entries from 57 countries, making the Red Dot Award the largest and most
international product competition in the world.
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