Tan Chong Industrial Equipment Sdn Bhd (TCIE) sold a UD Quester to Sun Tang Trading in a key handover ceremony which took place in Cameron Highlands. The Cameron Highlands based trading company has ordered one new unit of a UD Quester 8x4 rigid cargo to meet the growing demands of trading and transportation in the agricultural industry.
From left: Lui Tai Sum, Senior Manager, Business Development cum Product Planning of TCIE, Choong Sin Nen, Business Owner of Sun Tang Trading, Lim Thing Eng, General Manager of
TCIE, Lim Chong Keat, UD Product Manager of UD Trucks
Why is the fact that one (1) unit a big deal? Well, this is the first time the complete and modern 8x4 Japanese heavy duty truck has been sold in Cameron Highlands. If you'd actually been to Cameron Highlands, you'd notice the amount of 4X4 pickups, especially modified Land Rover Defenders, Land Cruisers and small 1.5 ton trucks plying the mountainside roads packed fully to the brim with vegetables and other agricultural products. A big, nice and complete without any extra mods after the factory 8x4 (8 wheeler, with 4 of its wheels driven making it very suitable for the windy and sometimes slippery roads around the Highlands) is a welcome addition.
The Quester is part of UD Trucks’ new offering of trucks and services primarily designed for Asia and other growth markets. The Japanese heavy duty commercial truck is known for its wide range of applications, from long-haulage and distribution to construction and mining, allowing it to meet the unique needs of growth markets, at affordable prices.
TCIE hands over UD Trucks Quester to Sun Tang Trading
This is the first Quester 8x4 rigid cargo sold in Cameron Highlands
Management teams of TCIE, UD Trucks and Sun Tang Trading in a group photo at the official handover ceremony
Cameron Highlands, 3 March 2016 – With the increasing demand for reliable transport
solutions the authorized sole distributor of UD Trucks in Malaysia Tan Chong Industrial
Equipment Sdn Bhd (TCIE) sold a UD Quester to Sun Tang Trading in a key handover
ceremony which took place in Cameron Highlands.
The Cameron Highlands based trading company has ordered one new unit of a UD Quester
8x4 rigid cargo to meet the growing demands of trading and transportation in the agricultural
industry. This is the first time the complete and modern 8x4 Japanese heavy duty truck has
been sold in Cameron Highlands.
The handover of the Quester truck by TCIE to Sun Tang Trading was commemorated with a
vibrant handover ceremony by Mr. Choong Sin Nen on behalf of Sun Tang Trading,
accompanied by senior management of TCIE. As this was the last day of the 2016 Chinese
New Year, which is also known as Chap Goh Mei, the event was made auspicious with a lion
dance performance for prosperity and good fortune.
Speaking at the event, Mr. Lui Tai Sum, Senior Manager – Business Development cum
Product Planning of TCIE said, “We are extremely proud of this moment as our customer has
continued to put their confidence in our product and service offerings. The Quester 8x4 offers
customers a unique experience of durability and adaptability within its class that is currently
unavailable on the market.”
Mr. Wong King Yoon, Chief Executive Officer of TCIE shared, “We are always looking at
ways to innovate and produce solutions to meet the demands and needs of our customers.
Today’s occasion is a clear indication of Quester gaining success in the region.”
The Quester is part of UD Trucks’ new offering of trucks and services primarily designed for
Asia and other growth markets. The Japanese heavy duty commercial truck is known for its
wide range of applications, from long-haulage and distribution to construction and mining,
allowing it to meet the unique needs of growth markets, at affordable prices.
“As our trucks operate daily from Cameron Highlands to Singapore, we need trucks that are
durable and dependable, as well as excellent after sales support, which UD Trucks and TCIE
has been providing us throughout the years,” shared Mr. Choong Sin Nen, Business Owner of
Sun Tang Trading.
Another Cameron Highlands-based customer of TCIE, Hong Ming Engineering Works also
purchased Quester Tippers for its cement supply services. Being extremely satisfied with the
after sales received from UD Trucks, the customer has recently ordered two Quester 8x4
tipper trucks to add to its fleet.
Currently, UD Trucks, distributed exclusively by Tan Chong Industrial Equipment, is one of
the leading truck manufacturers in Malaysia with more than 41,000 trucks on Malaysian
roads.
About Tan Chong Industrial Equipment Sdn Bhd
Tan Chong Industrial Equipment Sdn Bhd is a subsidiary of public-listed Tan Chong Motor Holdings
Bhd. It is the authorized distributor for UD Trucks Co., Japan, the manufacturer of UD range of heavy
commercial vehicles, in Malaysia. Since the first introduction in 1978, Tan Chong Industrial
Equipment has made UD Trucks one of the leading makes in Malaysia with more than 41,000 UD
Trucks’ vehicles on Malaysian roads to date.
More information is available on www.tcie.com.my
About UD Trucks
UD Trucks is a transport solutions provider, specialized in fuel efficiency and uptime. It sells and
serves light, medium and heavy duty trucks as well as special vehicles. UD Trucks was established in
Japan in 1935 and became part of the Volvo Group in 2007. With its headquarters located in Ageo,
Japan, UD Trucks supports sales and services in more than 60 countries through a worldwide
network.
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