Cycle & Carriage Signs Collaboration Agreement with Stellantis Malaysia, introduces PEUGEOT to its list of brands

Earlier today, I attended a press event where Cycle & Carriage, the very established, with over 125years of experience, automotive brand in Malaysia has entered into a partnershipwith Stellantis Malaysia to expand both parties’ market footprint in the country. It signifies a milestone in Cycle & Carriage's history as it prepares to retail brands under the Stellantis group while also supporting Stellantis Malaysia's multi-brand and multi-segment initiatives. They will start the ball rolling with Peugeot and have a sales outlets in Cheras and in Batu Caves with another one over in Georgetown, Penang to start the ball rolling.

The teams from Cycle & Carriage and Stellantis Malaysia present at the event.

Stellantis Malaysia at the Malaysia Autoshow 2024 - Peugeot, Citroën & Leapmotor vehicles featured as well as autoshow sales promotional specials on Peugeot

 

For those that aren't in the know, Stellantis is a global automotive leader and the world's fourth-largest automaker. It currently owns brands like Peugeot, Citroen, Jeep and Fiat to name a few. The automotive conglomerate is in Malaysia in this new form and have marked its debut at the Malaysia Autoshow 2024. This comes after the recent launch of the all-new PEUGEOT 408 less than a month ago. So now, the automaker continues its reintroduction into Malaysia (as a group) by showcasing a lineup of vehicles from three brands under the Stellantis’ brand portfolio at the Autoshow. These are PEUGEOT, Citroën and Leapmotor.

The All new Peugeot 408 makes it to Malaysia - Prices start at a very reasonable RM146,055!

This, to me, is a breath of fresh air. The all-new Peugeot 408 has been launched and it is actually something nice to look at and something with a dollop of heritage behind it. This comes after a slew of brand new car launches from brands that are essentially new and from start ups. It is Available in three variants - Allure, Premium and GT with prices starting from RM146,055, is proudly assembled in Malaysia from Stellantis Gurun, Kedah and looks darn good for a C segment crossover fastback car.

Peugeot, DS, Citroen vehicles will be under Stellantis Malaysia directly on 1st March 2024 onwards. Take Note if you own any of these vehicles

If you own a fairly new, or even old Peugeot, DS, Citroen and anything remotely related to these brands, please take note that effective 1 March 2024, Stellantis Malaysia National Sales Company (Stellantis Malaysia) will commence a one-stop call center for PEUGEOT, DS and Citroën vehicles in the country. This is part of Stellantis’ transition to having Stellantis Malaysia as the entity managing the sales distribution and ownership experience of its vehicles, and to deliver seamless customer care during this transition.

Stellantis aims to set up a regional manufacturing hub for BEVs in the ASEAN region and push their “Built in ASEAN for ASEAN” roadmap

This could be a very good sign in terms of foreign direct investments into Malaysia and the South East Asian (ASEAN) region. On the 6th of November, Stellantis,,the automotive group that owns, notably Peugeot, Citroën, Ram, Maserati, Alfa Romeo and Jeep® has announced its plans for new mobility solutions for the ASEAN region which include their aim to move forward with going fully electric (or any form of clean energy) in the future. They are aiming to bring its STLA Medium platform to the ASEAN region which was unveiled globally in June 2023. STLA Medium is a global BEV-by-design vehicle platform with state-of-the-art features including best-in-class range of 700 kilometers, energy efficiency, embedded power and charging power.