Tuesday, February 13, 2018

Industry News: BMW Group Malaysia Gets A New Managing Director & CEO - Harald Hoelzl Takes Over From Han Sang Yun From March 1st 2018 Onwards


BMW Group Malaysia will have a new person at its helm. Mr. Harald Hoelzl has been tasked by BMW Group AG to take over from current Managing Director and CEO, Mr. Han Sang Yun from March 1st, 2018. As for Mr. Han, he will now take on the role as the new President of BMW Group Korea. 


Mr. Hoelzl has been with BMW Group since 2002 and has worked in Sales, Marketing, Dealer Development and IT departments within the group. Prior to this latest appointment, BMW Group AG had appointed him as Head of Marketing at BMW Group Central South Eastern Europe in 2011 before leading the BMW Group’s operations in the Czech Republic. 

Meanwhile, Mr. Han Sang Yun, will be the new President for BMW Group Korea effective March 1st, 2018. He will replace current President Dr. Hyojoon Kim who will now assume the position of  Representative Director and Chairman for the premium automaker in (South) Korea. Mr Han has been the MD and CEO of BMW Group Malaysia since 2015 and he has over 20 years of industry experience especially in Korea. 



Mr. Han (pictured above, left) has led BMW Group Malaysia to its best-ever performance growth last year with a record number of cars sold. 2017 was indeed a good year for BMW Group Malaysia as they quietly hammered home the sales figures. The group as a whole did extremely well in terms of sales numbers which even surprised many of us who have been keeping track of the industry sales volumes in this time of economic uncertainty. 

Aside from that, Mr Han was very instrumental in pushing BMW Group Malaysia’s portfolio of Plug-in Hybrid vehicles to 55% of its total number of cars delivered in Malaysia,. This further strengthens the premium automaker’s strategy for Visionary Mobility here and globally.

We wish all the best to Mr Han in his future undertaking and we welcome Mr Hoelzl into BMW Group Malaysia. 


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