Isuzu Malaysia had announced that they have managed to maintain their market position as the number one selling commercial vehicle brand here in Malaysia. Isuzu have held the spot for four consecutive years now and this time around, they have managed to capture 13% of the market share in the pick-up truck segment and they have also recorded a 20% increase in sales of their after-sales parts. This shows a new trend for customers to keep servicing at authorised dealership rather than going elsewhere.
According to the overall vehicle sales figures released by the Malaysian Automotive Association (MAA), The Isuzu ELF Light Duty truck is the most sellable light duty truck with 5,237 units sold in 2017. Total Industry Volume (TIV) or total sales in 2017 actually declined slightly especially in the commercial vehicle sector, but Isuzu actually managed to improve its market share in the CV segment to 37.1%. Isuzu had a market share of 36.3% in 2016. The sizable portion may have come from the ELF trucks, but Isuzu also state that their Medium Duty, High (heavy) Duty and Prime Mover vehicles also contribute to the total sales volume.
Chief Executive Officer of Isuzu Malaysia Sdn Bhd, Koji Nakamura (photo at the start, right), was pleased that Isuzu Malaysia has the ability perform well despite the various economic uncertainties faced throughout 2017. He also said that the public perception of the Isuzu brand and the long-term value that their commercial vehicles had to offer played a major role in ensuring Isuzu retains its CV No. 1 position for the fourth consecutive year.
Aside from that, he also mentioned the importance of having skilled staff and dealers which provided the necessary support and services so that relationship with customers are well maintained. Again, customer experience is necessary and as important as having the right product, warranty and service packages. Of course, it is the staff that will ensure proper maintenance and sales of the vehicles.
These days, there are so many factors that attribute to good sales performance but if you note, more and more companies are actually putting emphasis on after-sales and they are not wrong in doing so. It is maintaining customer vehicles that ensure long term business dealings. So we shall see more investments from companies like Isuzu in terms of dealership and personnel quality from now on.
Mikio Tsukui (津久井 幹雄), Chief Operating Officer, Commercial Vehicle Division of Isuzu Malaysia &
Koji Nakamura (中村 幸滋), Chief Executive Officer of Isuzu Malaysia
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