Tuesday, March 07, 2017

New Peugeot 3008 SUV named "Car of the Year 2017"

The latest, newest Peugeot 3008 SUV has just won the Car of the Year 2017 award.  Comprising 58 European journalists (yup, a European thing, but since this is where the action is, the award is a big thing), the judging panel based their award on style, interior design and performance of the cars in contention. This prestigious trophy joins the twenty other prizes the new PEUGEOT 3008 has already won. The vehicle is the fifth PEUGEOT to win Car of the Year and the first SUV honoured in the history of the COTY prize.

Whilst this is great news, the car has not arrived to our shores yet. It should be here sometime this year according what I have gathered from the usual industry chit chat. The current one drives well and looks decent after the facelift. When it was first launched, the original 3008 looked mighty weird from all angles. It had that super big toothy grin that Peugeots from the 2005-2012 era. A bit too much teeth on a roundedly styled body. Awkward. Opinion dividing. Not easy to sell to a customer.  So, these days Peugeots have less grille acreage and has regained that elegance it had. 

Which is why this new one looks like a scaled up Peugeot 308 hatchback in some ways. It has some different styling cues with the addition of some SUV styling black bits and roof rails. This new 3008 SUV is very pleasing to the eye inside and out as you can see in the pics below. Well deserving of the award it was given.


The new PEUGEOT 3008 was named the 2017 Car of the Year on Monday 6 March in Geneva by a judging panel comprising 58 European journalists. The judging panel acclaimed its style, interior design and performance. This prestigious trophy joins the twenty other prizes the new PEUGEOT 3008 has already won. The vehicle is the fifth PEUGEOT to win Car of the Year and the first SUV honoured in the history of the COTY prize.

The new PEUGEOT 3008 offers a unique blend of style, comfort and road handling. The spectacular PEUGEOT i-Cockpit® is state of the art and gives new meaning to being in the driver's seat. It offers a more intuitive and intense driving experience, with a compact steering wheel, 12.3” head-up display and central capacitive touchscreen console with ergonomic piano keys to top it all off. The new PEUGEOT 3008 also offers a number of driving aids and other high-tech equipment, as well as seamless connectivity.

“By beating out stiff competition from 30 other new models from America, Korea, Europe and Japan, Peugeot has again solidified its reputation as a superior European brand,”  said Dato’ Samson Anand George, Group Chief Operating Officer, Automotive Group, Naza Corporation Holdings. "We are poised and excited to introduce the new PEUGEOT 3008 in Malaysia this year. With this recent winning, we are furthermore confident of fellow Malaysians' interest in this award-winning new SUV", he continued.

The 3008 totalled 319 points, edging out the Alfa Romeo with 296 points. Third place on the podium went to the Mercedes E-class, which scored 197 points.

PEUGEOT has received the prize for Car of the Year for the second time in three years. The new PEUGEOT 3008 IS the first SUV winner since the creation of the trophy in 1964. It is also the fifth PEUGEOT vehicle named Car of the Year, following the 308 in 2014, the 307 in 2002, the 405 in 1988 and the 504 in 1969.

When receiving the prestigious award, Jean-Philippe Imparato, CEO of the PEUGEOT brand said, “I am particularly proud and very pleased that the new PEUGEOT 3008 has just won the 2017 Car of the Year prize. This trophy is the culmination of five years of incredible work by the brand's teams and our group.”

Nasim Sdn Bhd currently has a full range of award-winning models on offer including the 208 Puretech, 208 GTi, 308THP, 408 e-THP, 508THP, 508 SW THP, 508 GT, 2008 Puretech SUV, 3008 SUV, 5008 MPV. With a nationwide network of 30 outlets, these attributes make Peugeot one of the top European brands in Malaysia.
All Peugeot models come with five-year warranty together with Nasim’s 3-years complimentary 24-hour Peugeot Roadside Assistance service and exclusive access to the Sky Lounge by Naza at Subang Airport, all to provide the best ownership experience for its customers.

Nasim Sdn Bhd is the official distributor for Automobiles Peugeot in Malaysia. For more information on Peugeot Malaysia, please visit http://www.peugeot.com.my. Be our friends on our various social media platforms such as:
·         Facebook: Peugeotmalaysia
·         Twitter: Peugeotmalaysia
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