Friday, March 17, 2017

Ford Continues its ‘Driving Skills for Life’ Programme with over 140 participants this time around


With the main aim to reduce road accidents in Malaysia, Ford and local distributor Sime Darby Auto Connexion (SDAC) organised another six sessions of their Driving Skills for Life programme, a flagship global corporate social responsibility (CSR) programme offering free-of-charge, hands-on driver training. Over 140 licensed drivers participated in this programme. 


Participants included members of the CitiClub by CitiBank, employees of Sime Darby Berhad, fans of Ford Malaysia’s social media channel, as well as members of the general public attended the six half-day training sessions workshop by a panel of safety experts, held at the Malaysia Agro Exposition Park Serdang (MAEPS).The DSFL workshops, both theory as well as practical, addressed the risks that drivers face on the road, such as dealing with unexpected situations, the peril of distracted driving such as the use of mobile phones while behind the wheel, hazard recognition, speed management and the importance of ensuring child seats are securely fastened (pic below).


I think all of these driving skill classes conducted would benefit the Malaysian driving public. More driver's education is a good thing in light of the many road accidents due to human carelessness. There are so many people who seem to not have common sense when driving their vehicles. A simple example would be all of those people caught driving on the opposite side of the roads, causing innocent lives to be lost or troubled.

So kudos to Ford and SDAC for continuing their Driving Skills for Life programme. 






PRESS RELEASE
Safety is Key - Ford Continues ‘Driving Skills for Life’ Programme

A decade of safe driving solution by Ford in Malaysia


KUALA LUMPUR, Malaysia, 17 March 2017 – Over 140 Malaysian licensed drivers

participated in the Driving Skills for Life (DSFL) programme, organised by Ford and local

distributor Sime Darby Auto Connexion (SDAC), as part of their continued efforts to increase

road safety awareness in Malaysia.

Licensed drivers comprising members of the CitiClub by CitiBank, employees of Sime Darby

Berhad, fans of Ford Malaysia’s social media channel, as well as members of the general

public attended the six half-day training sessions workshop by a panel of safety experts, held

at the Malaysia Agro Exposition Park Serdang (MAEPS).

“Driving Skills for Life is designed to equip drivers with the skills they need to be better and

safer on the road. Road safety is a very serious issue and we feel it is our responsibility to

help reinforce this message among Malaysian motorists,” said Syed Ahmad Muzri Syed

Faiz, Managing Director, Sime Darby Auto Connexion.

The DSFL workshops addressed the risks that drivers face on the road, such as dealing with

unexpected situations, the peril of distracted driving such as the use of mobile phones while

behind the wheel, hazard recognition, speed management and the importance of ensuring

child seats are securely fastened.

“Malaysian Institute of Road Safety Research (MIROS) reported that 7,152 people were

killed in 521, 466 road accidents last year,” he continued. “Programmes like this will

eventually help reduce road accidents in the country, and that’s what we are aiming for.”

DSFL is Ford’s flagship global corporate social responsibility (CSR) programme offering

free-of- charge, hands-on driver training that covers hazard recognition, vehicle handling,

speed/space management, and distraction awareness.

In Asia, Ford DSFL is now in its tenth successful year of training licensed drivers of all ages.

In addition to Malaysia, DSFL training is provided in China, India, Myanmar, Philippines,

Taiwan, Thailand and Vietnam.

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